Associate Director Strategy & Research Job at Havas Group
Agency :
Havas Helia Chicago
Job Description Summary :
Responsible for developing and executing research projects to determine consumer attitudes and advertising effectiveness. Supervise analysts.
Job Description :
As an Associate Director, you will serve as the primary analyst on a range of quantitative and qualitative research projects, managing the full execution of projects that address the major business across a variety of industries. While leading & developing junior team members, and being responsible for the quality of the deliverables.
- Daily responsibilities will span across advertising insights, measurement, and research.
- Act as a subject matter expert for measurement partnership onboarding, study Execution and feasibility, report creation and presentation.
- Develop performance benchmarks, case studies, Media & Creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
- Contribute to the POV regarding new/current measurement/insights solutions and roadmap, tracking the performance and impact of our capabilities.
- Primary research to uncover insights that reveal the reach, composition, engagement, and strategic value of our audience.
- Develop compelling storylines that highlight opportunities.
Skills :
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.
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