Talladega College is recruiting for an executive director of marketing and strategic communications. The Associate Vice President and Chief Communications Officer will manage a communications and marketing staff and will work collaboratively with individuals and organizations on the Talladega campus and external constituents. We are seeking a talented and experienced individual to lead, motivate, and supervise a staff to promote a consistent, professional, and collaborative image for the College and help achieve the College’s short-term and long-term goals. The Associate Vice President will be expected to develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, market research, publications, digital/social media events, media relations, a branding campaign, and other aspects of strategic marketing; manage the Talladega.edu website; and lead the College-wide marketing committees, and assist the vice president for institutional advancement.

Duties include:

Marketing Initiatives

• Develop, implement, evaluate, and refine a comprehensive marketing strategy designed to help the College advance and achieve key institutional goals.
• Use innovative marketing strategies to build relationships, enhance institutional reputation.
• Plan and conduct market research and new branding campaign.

Communication Initiatives

• Direct the daily activities relative to marketing and communication to achieve the maximum impact with various constituencies, including policymakers, opinion leaders, employees, donors, and citizens of Alabama.
• Direct all communications related to Athletics.
• Supervise the communication functions within College affairs including media relationship, some event planning, web communications and press releases.
• Build a culture of collaboration with internal partners including students, faculty/staff, and college administration.
• Serve as communications advisor to the President, Vice President, Board of Trustees, and colleagues.
• Support the Office of the President and Office of Institutional Advancement including writing and overseeing speeches and statements, preparing background and briefing materials, and developing special communications.
• Provide communications support to college-wide institutes and programs and help leaders identify communications needs and resources.

Supervision

This position reports to the Office of the President and exercises direct supervision over employees in marketing and strategic communication.

Qualifications

Required

• Bachelor’s degree in English, journalism, public relations, marketing, or related field
• Minimum 8 years of experience in strategic marketing communications
• Demonstrated knowledge and expertise in marketing and communication strategy

Preferred

• Master’s Degree
• Directly related work experience in higher education, policy, and advocacy
• Outstanding project management skills
• Excellent writing skills, innovative approach, and creative execution
• Demonstrated ability to responsibly manage a budget
• Demonstrated success in managing, supporting, and motivating staff
• Creative and strategic application of digital and social media technologies
• Experience and expertise in marketing, media relations, public affairs, crises communications, issue management, social media, and public relations
• Commitment to the ideals of an established private liberal arts college.

An equivalent combination of education and experience from which comparable knowledge is acquired may be considered.

To apply, submit application packet to: hr@talladega.edu. The packet consists of TC application, resume, cover letter, listing of at least 3 professional references and copies of college transcripts. Official transcripts will be required if hired in the position.

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