Brand Journalism Editor Job at Spectrum Health
Job Summary
The Brand Journalism Editor for Health Beat will work in a highly collaborative team environment serving in an editorial consulting role for internal and external clients. Working with direction and support from the Integrated Content department leadership in the execution of Health Beat initiatives/strategies, including the planning, assigning, editing and writing of content for the Health Beat site.
Responsible for developing story lineups, posting content, overseeing approvals and releases, working with photographers/videographers and collaborating with social media, Public Relations and other system/regional teams.
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Workplace Category: Flex-Virtual
Essential Functions
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Serves in a consulting role with key clients, translating business objectives into communications and marketing tactics, providing counsel and guidance. Executes and implements Corewell Health communications and marketing plans, including the content development of Health Beat.
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Responsible for cultivating strong relationships with clients. Anticipates client needs, identify opportunities and solutions.
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Develops monitoring and tracking systems to determine the effectiveness of communications and marketing plans.
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Manages timelines and budgets as appropriate for department, product, and/or service line.
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Works with the appropriate leaders to coordinate resources responsible for execution of communications tactics. Works with direction from Integrated Content Manager and other team members to produce content. Ensures that System standards are followed.
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Coordinates with the appropriate staff to manage the content related to the Corewell Health intranet and internet and e-newsletters.
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Works closely with System Strategic Planning and Development to review market share, patient volume, and other research information to determine marketing needs.
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Supports system branding and image initiatives.
Qualifications
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Required Bachelor's Degree Journalism, English, Communications, Marketing or Public Relations or equivalent combination of education and experience
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Skills, knowledge, abilities typically gained through 10+ years of related experience Required
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Background in health care communications, preferably with a large health care system Preferred
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5+ years as journalist, editor or reporter preferred
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5+ years of experience editing publications preferred
Physical Demands
- Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
- Waist to Waist > 5 lbs: Seldom up to 10 lbs
- Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
- Waist to Overhead > 5 lbs: Seldom up to 10 lbs
- Bilateral Carry > 5 lbs: Seldom up to 10 lbs
- Unilateral Carry > 5 lbs: Seldom up to 10 lbs
- Pushing Force > 5 lbs: Seldom up to 10 lbs
- Pulling Force > 5 lbs: Seldom up to 10 lbs
- Sitting: Frequently
- Standing: Occasionally
- Walking: Occasionally
- Forward Bend - Standing: Seldom
- Forward Bend - Sitting: Occasionally
- Trunk Rotation - Standing: Seldom
- Trunk Rotation - Sitting: Occasionally
- Reach - Above Shoulder: Seldom
- Reach - at Shoulder or Below: Seldom
- Handling: Occasionally
- Forceful Grip > 5 lbs: Seldom
- Forceful Pinch > 2 lbs: Seldom
- Finger/Hand Dexterity: Frequently
Primary Location
SITE - Bridgewater Place - 333 Bridge St - Grand Rapids
Department Name
Corporate Communications
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8 a.m. to 5 p.m.
Days Worked
Monday to Friday
Weekend Frequency
Variable weekends
CURRENT SPECTRUM HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Spectrum Health team members only.
Spectrum Health is committed to providing a safe environment for our team members, patients, visitors and community. That is why we require a drug-free workplace and various vaccinations as a requirement for employment.
Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
If you are a qualified individual with a disability, you may request assistance in completing the application process by calling 616.486.7447. We are committed to granting reasonable accommodations in accordance with applicable laws.
Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
If you are a qualified individual with a disability, you may request assistance in completing the application process by calling 616.486.7447. We are committed to granting reasonable accommodations in accordance with applicable laws.
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