BRAND MANAGER
NEW YORK

Hybrid Role – Required Onsite 2-3 Days Per Week

Required Skills:

• Proven working experience as Brand Manager or similar role.
• Degree in marketing or a related field required.
• Prefer someone who is a strong communicator with project management background, stakeholder management with expertise in brand management.
• Industry experience: Beverage Alcohol industry is preferred but not a requirement also preferring someone from other industry like innovation or global.
• Leadership, stakeholder management, market strategy, project management, brand management required.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up to date with latest trends and marketing best practices.
• Fluent English

Project Description:

• Core member of the Convenience Strategy Team delivering the Client's long-term convenience strategy based on consumer, customer, and shopper insight.
• "New to the world” brand development, including concept development, testing, marketing/media plans and design execution.
• Development of a clear Convenience participation strategy through rigorous category analysis and consumer/shopper insight development.
• Enable best-in-class execution by partnering with the Category Development director to create Convenience retail-ready plans across channels.
• Lead agency partners in development of concept and marketing creative.
• Lead marketing model strategy development for Convenience portfolio that is scalable, efficient, and impactful.
• Responsible for managing brand budgets and overall P&L.

This 4+ month position starts ASAP.

ALPHA'S REQUIREMENT #23-00319
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

Job Types: Full-time, Contract

Pay: $64.00 - $67.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

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