Brand Manager

Essity is the leading global player with over 5000 employees in Business Unit Health and Medical and we manufacture, market and sell Incontinence Products and Medical Solutions. Our mission is to empower consumers, patients and caregivers with products and solutions to support healthy and active lives. We have sales and a strong presence in all relevant channels e.g. retail, pharmacies, medical device shops, online, home delivery, nursing homes and hospitals. Our key brands are TENA (Incontinence Products), JOBST (Compression Therapy), Cutimed (Advanced Wound Care), Leukoplast (Acute Wound Care), Delta-Cast and Actimove (both Orthopedics).

We are also an award-winning company with a focus on and commitment to sustainability. In fact, Essity partners with the United Nations Foundation in support of Sustainable Development Goals to improve hygiene, health, and well-being worldwide.

About the Role

We are looking for a Brand Manager, that has a Channel Marketing mindset, to help develop and activate marketing campaign strategies to support our Advanced Wound Care and Third-Party Biller sales channel teams, aligned with global guidelines and marketing priorities. You will manage and coordinate the go-to-market plans to help reinforce our health & medical brands' position in consumers & B2B customers’ perception.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

This position can be located in Philadelphia or Charlotte.

What You Will Do

• Assist in developing and implement effective marketing & communication plans for multiple therapeutic brands (Incontinence and Medical Solutions), focused on all target audience groups with the goal to further strengthen our brands’ leadership positions
• Adapt global campaigns & create educational/sales materials for our local market
• Contribute to Global Brand Development work related to the assigned brands, product category, or channel
• Develop knowledge of the organization’s brands, products, services, and customers by working closely with more experienced brand/product managers
• Support tradeshow strategy, from booth design/setup to speaker presentations and sponsorship opportunities; will attend in-person shows as needed
• Lead digital marketing efforts as related to communicating with our target audiences
• Work with external customers on training and print & digital marketing/advertising campaigns to help generate brand awareness
• Liaise with print & digital designers and agency partners
• Set clear KPIs, monitor & evaluate activities, take corrective actions if needed
• Manage assigned A&P budget and allocate to different marketing activities, in order to maximize the investment, respecting product strategy and company’s guidelines
• Participate in quarterly business review meetings with internal stakeholders
• Monitor competitors’ activities & market trends
• Effectively use Customer Relationship Management (CRM) tools to provide business insights
• Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service
• Proactively liaise and collaborate with other various functions, including Sales & Reporting, Marketing Operations, Legal, and regional and global colleagues to ensure optimal alignment and effective implementation of business plans
• Uphold Essity’s Beliefs and Behaviors in everyday actions

Who You Are

• Minimum Bachelor’s degree required; MBA a plus
• 3-5 years of strategic marketing experience
• Experience in B2B and/or B2C marketing preferred
• Channel Marketing experience a plus
• Sound knowledge of the Customer Buying Process and Sales Process
• Ability to quickly garner respect among peers (sales, marketing, Product, Market Access teams)
• Experience in Business Case Development and Strategic Business Planning and Execution
• Strong communication and collaborative skills
• Strong presentation skills and the ability to engage and address an audience
• Strong writing/editing/proofreading skills

Job Type: Full-time

Pay: From $83,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Philadelphia, PA 19104: Reliably commute or planning to relocate before starting work (Required)

Work Location: Hybrid remote in Philadelphia, PA 19104

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