We're looking for an experienced, talented, and driven Digital Marketing Manager to join the Portico Marketing team as we bring paid media services in house. The ideal candidate will have a minimum of 5 years of hands-on experience managing all types of paid media campaigns, including paid search, paid social, display and retargeting. The candidate should have strong communication, organizational and time-management skills. The Digital Marketing Manager will work closely with the Marketing team to manage and lead the overarching paid media strategy for a variety of clients and properties.

Paid Media Manager Responsibilities

• Be responsible for development, management, and optimization of all paid media programs such as paid search and paid social campaigns
• Perform daily account management of pay per click accounts
• Develop, execute, manage, and report on paid media strategies that support client goals
• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
• Troubleshoot, problem solve, and find creative solutions to client-specific needs
• Establish and monitor ROI and KPIs
• Lead strategic planning sessions and meetings with marketing team
• Create and deliver meaningful analytics and reporting to monitor and show progress
• Help develop integrated digital marketing strategies in collaboration with the marketing department and client teams
• Provide insights and recommendations on efficient campaign management and reporting tools
• Stay on top of new and emerging industry trends, technologies, and platform advancements

At Portico We:

• are a high energy, fast-growing multi-family property management company committed to investing in you and your CAREER!
• are a cohesive team of outgoing PROFESSIONALS!
• work hard so we can also have a lot of FUN!

Does this sound like the place for you?! If so, interested candidates should apply to this posting or by visiting our company website at the Portico Management website

Our Company is an Equal Opportunity Employer. As a condition of employment, a satisfactory drug test and background check are required.

Skills Required

• Minimum 5 years’ experience in paid media
• Experience managing budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
• A deep understanding of digital marketing tactics across channels including SEO, PPC, social, retargeting etc.…
• Google Analytics 4, Adobe Analytics, Google Data Studio and Google Tag Manager experience
• Google AdWords certified
• Working knowledge of bid management and ad serving platforms
• Strong written and verbal communications skills
• Excellent research and analytical skills
• Strong Excel skills
• Ability to meet deadlines under pressure
• Ability to multitask and thrive in a fast-paced environment
• Excellent time management skills