Digital Marketing Specialist Job at Cox Automotive - USA
Company:
Cox Automotive - USA
Job Family Group:
Marketing
Job Profile:
Digital Marketing / Communications Specialist II
Management Level:
Individual Contributor
Travel %:
Yes, 5% of the time
Work Shift:
Day (United States of America)
Job Description:
**This position is remote/work from home. You need to reside within the Eastern or Central Time Zones.
Job Overview
The Digital Marketing Specialist will support day-to-day digital marketing tasks in coordination with IMS product marketing and within the IMS Marketing Operations structure. Position includes digital marketing planning, collaboration, analysis and reporting on active campaigns.
What You’ll Do
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Plan: Assist Director, Digital Marketing with all aspects of digital media campaign planning, activation, tracking and quality assurance in support of assigned products.
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Collaborate: Work closely with the IMS product marketing team to assist with media content and content marketing programs, including organic, paid and content marketing management. Create Salesforce reports and/or analyze lead and opportunity metrics.
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Report: Assist Director, Digital Marketing with campaign tracking, analytics, analysis and measurement. Support financial management of campaigns, project management, and day-to-day campaign logistics.
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Coordinate: Create organized environment for product marketing and external agency partners to effectively communicate and share files in the IMS project management tool. Ensure timely completion of assets and campaign creatives with respective digital marketing platforms.
What’s In It For You?
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You’ll be rewarded with highly competitive pay, plus other compensation perks you’ve come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, pet insurance and more…)
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Work/Life Balance. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too.
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Smart and creative colleagues, plus ongoing learning opportunities. You’ll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path.
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Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You’ll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses.
Who You Are/ Qualifications
Minimum:
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Bachelor’s degree in a related discipline and 2 years’ B2B or product marketing experience, managing multi- media campaigns. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or 6 years’ experience in a related field.
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Working professional knowledge of digital networks such as Google, Facebook, Instagram, Twitter, LinkedIn, and YouTube
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Willingness to learn and adapt
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Strong work ethic – self-motivated and able to take initiative
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Exceptional organizational and project management skills
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Strong verbal and written communicator
Preferred:
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Automotive industry experience
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Strong analytical and synthesis skills, including the ability to absorb data into actionable information for marketing and sales programs
Join the Cox family of businesses and make your mark today!
About Us:
Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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