Digital Marketing Specialist
Summary

Supports a variety of marketing tasks to drive website visitor traffic and engagement. Proposes new content to be published on Blog, social media pages, including YouTube, Linkedin, and
Twitter. Ensures consistency in brand communicated through various platforms and channels.
Ideal candidate has knowledge in digital marketing & social media, content creation, and is tech- savvy (Adobe Creative Suite, Google Analytics, HTML, Wordpress, Email marketing software).

Type: Full or Part Time

Schedule: Flexible hours

Location: Remote
Duties and Responsibilities

▪ Marketing and managing HubSpot
▪ Adhere to marketing calendar for posting content and interacting with followers.
▪ Create, coordinate and schedule all new content to be published online on a daily basis, including, but not limited to: company’s blog, press releases, third-party websites, and social media (Instagram, Facebook, Twitter)
▪ Use tools like Google Analytics to track all campaigns and effectiveness, submitting periodical reports on effectiveness. Including keyword research using tools like SEM Rush

▪ Create full comprehensive company profiles in different websites for SEO purposes

▪ Maintain website and social media presence - HTML & CSS knowledge a plus
▪ Work under CMO direction to Implement on and off-site SEO practices to reflect latest Google standards
▪ Monitor website visibility status on Google Analytics, Google Search
Console, Moz and SEMRush
▪ Coordinate with outside developers to fix website errors or SEO problems
▪ Work with third party Blog Writters for Content creation
▪ Write press releases
▪ Propose blog topics to write about based on customer needs, industry trends, and competitors
▪ Proofread and edit content from other writers
▪ Manage all compelling and consistent creative content for all digital presence: website, blog posts, tutorials, display ads, social media (LinkedIn,
Company Blog, Facebook, Twitter, MailChimp), press releases, newsletters
▪ Cross-post content in different platforms for maximum visibility

Skills & Requirements

▪ Bachelor's degree in Marketing, Journalism, Communications, Design, or similar
▪ A highly creative individual who is able to easily communicate thoughts.
▪ At least 2 years of experience that is directly related to the duties and responsibilities specified.
▪ Must have portfolio/ project samples for assessment.
▪ Proficient with Google Apps: Gmail, Google Drive, Google Calendar, and others.

▪ Proficient with major social media platforms (Facebook, YouTube, LinkedIn)
▪ Familiarity with Google Analytics, HTML, and CSS
▪ Familiarity with CMS platforms to publish content online, eg: wordpress
▪ Familiarity with best SEO practices and Web publishing practices.
▪ Familiarity with tracking digital reach effectiveness, and engagement.

Working Environment

Remote

Relationships

Reports to: CMO (chief marketing officer)

Works closely with: CMO & CEO

Interacts with: Offshore Design team

Performance Metrics

Position’s performance is based on:
1. Ability to increase digital presence
2. Ability to drive website traffic
3. Quality of content published
4. Level of understanding of ProcurePort’s services

Last Reviewed: 4/16/2022

Job Type: Full-time

Pay: From $35,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 2 years (Required)

Work Location: One location

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