Digital Strategist Job at Digital People
1 YEAR CONTRACT
HYBRID POSITION- METTAWA- MUST WORK 3 DAYS ONSITE/2 DAYS REMOTE- NO FULLTIME REMOTE!!
DIGITAL STRATEGIST
Our pharma client is seeking a Digital Strategist to work on the consumer side of marketing to bring Digital/CRM subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experience is optimized for key brand stakeholders.
This role will be responsible for leading the orchestration and alignment of touchpoints across the Consumer/Patients journey.
This role will also be accountable for bringing expertise, leadership support, and pull-through of an advanced Consumer Omnichannel vision. Specifically, developing and maintaining brand experience designs (journey-based engagement plans), ensuring adherence of customer privacy and compliance practices, drafting of marketing campaign business rules and requirements, as well as identifying and partnering with the Customer Analytics team to develop sound measurement/reporting constructs for all programs.
This person will also ensure that all Digital/CRM activities align and integrate well with the existing Digital/CRM ecosystem.
Ideal Candidate
- Multi-channel experience preferably in Pharma (not a must have)
- Independent Self-driven worker
- Excellent communications skills for cross-functional collaboration
- Previous agency experience or client-agency partnership experience most successful
- Expertise in these channels: CRM, Social Media, Broad Reach Media (Banners), Web,
- Expertise in Consumer Data Platforms (CRM) – Salesforce, adobe Experience Manager, etc. a PLUS
- Experience in SEO and SEM a PLUS
- Understand the rudiments of analytics
- Bachelor’s degree with at least five (5+) years of CRM/Digital experience.
- Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
- Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
- Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders
- Persuasive verbal and written communication skills
- Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
- Strong familiarity with multichannel/digital marketing tools and vendors
- Must have experience with personalization, 1:1 approaches/data capture techniques (i.e. email, addressable media, dynamic web), application of legal/privacy terms & conditions.
- Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.
- Experience in pharmaceuticals or another highly-regulated industry preferred
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