Director, Brand Marketing

Responsibilities:

The Director Brand Marketing Leader is responsible for driving Cross Channel Marketing Actions to deliver planned Profit and Revenues. They will develop and drive Marketing Strategies and Campaigns across all Channels (Web, Email, Print, Events, Social). Partner with key Business Owners (Creative, New Customer Acquisition, Phones, Web) to communicate and drive execution of Brand Strategies. Drive Actions to improve our key Extreme Competitive Advantages and drive consistency in Branding/Messaging across all our channels.

• Lead cross functional teams to develop and execute marketing objectives to deliver revenue and profit goals.
• Direct oversight for:
  • Brand P&L
  • Digital Marketing (email, website, social media)
  • Print Marketing
  • Creative (copy and design) for all channels
  • Soft-Marketing including newsletters, Sir Edmund Hillary Club (SEHC) (Loyalty Club) communications, etc.
• Drive Personalized High Touch Relationship Marketing Model to increase engagement and conversion by sending the most compelling content to Households based on what they want.
• Segment Marketing Campaigns based on Household (Loyalty, Travel Status, Solo/Dual, Gender)
• Implement and drive the Overseas Adventure Travel (O.A.T.) Branding through design and copy standards
  • Leverage unique value propositions to drive brand growth
  • Ensure standards including
  • Develops and implements an integrated brand image and message throughout all channels
• Develop pricing and discount strategy
• Perform ongoing business analysis to drive the performance of the brand
• Analyze consumer and market trends to address business opportunities and issues. Read and React to Data to Drive Action.

Qualifications:

• Successful digital marketing background for renewal programs
• Proven leader with a minimum of 5-years P&L accountability
• Minimum 5-years direct marketing experience
  • Experience with high ticket renewal business desirable
• Travel or hospitality industry desirable
• Strong team member with proven management development and performance management experience
• Experience in driving overall marketing brand performance through direct team and close partnership with functional teams
• Strong financial background with developed analytic capabilities
• Excellent verbal and written communication skills