JOB RESPONISBILITIES:

The Dallas Mavericks Merchandise E-Commerce Manager will be responsible for growing the Dallasmavs.shop e-commerce business: maintain inventory levels, increase ROI, work closely with our data analytics team, and essentially manage all merchandise e-commerce online operations and day-to-day functions. Additional responsibilities include digital marketing, social media posting and content calendar planning and continuously looking to improve and implement efficiencies. Must have a strong passion for e-commerce specifically in the retail space and manage Dallasmavs.shop in accordance with the Dallas Mavericks mission, vision, branding and philosophy. The E- commerce manager will report directly to the Director of Merchandise and will work closely with various internal and external teams.

ESSENTIAL JOB FUNCTIONS:

• Responsible for the daily management of Dallasmavs.shop with focus on driving traffic to the site through multi-channel marketing to increase E-commerce sales, potentialize traffic, and convert KPIs to maximize ROI of all ecommerce activities.
• Work with the merchandising and digital marketing teams on promotional planning, digital marketing planning, creative and the execution of high-level internet marketing strategies consistent with brand image.
• Social media account management including content calendar planning, posting, responding to messages, and implementing a comprehensive strategy to grow our social media following and engagement.
• Perform daily online site audits including but not limited to, inspecting landing pages, product information, checkout options, and all pertinent website-related systems.
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, email marketing, in game presentation and social media.
• Work with digital marketing team to develop multi-channel marketing strategies (e-mail, social, direct mail) for customer lifecycle, on-boarding, growth / retention programs.
• Manage communication between internal stakeholders, external vendors, and other e-commerce partners for the day-to-day business initiatives, including but not limited to the marketing, social, graphics, fulfillment centers, and arena teams.
• Contribute to the strategic development and implementation of A/B testing, personalization and analysis.
• Oversee visual merchandising to improve customer acquisition and experience through presentation of product while increasing online conversion, sales, profits and loyalty.
• Use web analytics and ESP reporting to analyze performance of site content, site traffic patterns, and emails; optimizing for seasonality, relevance and selection.
• Optimize site navigation and site search by monitoring keyword redirects and product sales results in web analytics.
• Provide recommendations for internet marketing programs to increase traffic and maximize conversion.
• Develop and create outstanding designs for website across multiple platforms including mobile devices, social media campaigns, banners and emails.
• Provide weekly reports on development activities related to the websites to internal and external stakeholders.
• Monitor competitive websites to evaluate site merchandise, customer experience, and product presentation, identify gaps or opportunities, then translate findings into executable online programs.
• Support all arena retail functions, including but not limited to, working with arena merchandising staff, all merchandise warehouse processes, store set ups and re-merchandising of all locations.

PERIODIC OR SECONDARY POSITION FUNCTIONS:

• Support web site management, including but not limited to, working with IT to build new site enhancements, launching promotions, product placement with categories, inventory integrity and cross sell accuracies.
• Assure that the Dallas Mavericks Store website adheres to the internet policies of vendor partners and NBA regulations.
• Photography and creative marketing skills to shoot, clip, edit and upload needed images.
• Complete special products as assigned.

The above listing of essential and periodic functions is not an inclusive listing of all duties that may be required to be performed. These duties and responsibilities may change at any time.

COMPETENCIES:

• Proven ability managing all aspects of an e-commerce business.
• Demonstrated ability to build relationships and communicate at all levels, both inside and outside the organization, accept / makes changes due to constructive feedback and must be a team player.
• Proficiency in social media account management – Facebook, Twitter, and Instagram.
• Knowledge of Adobe Creative Suite and graphic design concepts.
• Excellent written and oral communication skills.
• Ability to evaluate content in an unbiased fashion and take appropriate actions to drive for results.
• Understanding and use of web metrics and how to gauge performance.
• Strong quantitative and qualitative analytical skills with a passion for using numerical data to identify and communicate critical, actionable insights to key stakeholders.
• Ability to take initiative and think creatively of ways to grow our brand's digital presence.
• Must be self-motivated and a self-starter; quick learner for a multifaceted business and able to take a proactive approach and anticipate needs of the business.
• Must be detail-oriented and extremely organized with the ability to multi-task and project manage while meeting crucial deadlines.
• Ability to thrive in a fast-paced corporate environment, with ability to prioritize and pivot according to business needs.
• Must be solution oriented in order to respond to the everchanging needs of the business.
• Understand and follow posted work rules and procedures.

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing or related field from a credible 4-year university.
• Minimum of three (3) years operating one or more retail e-commerce website. Preferably in sports, fashion, and/or relevant industry.
• Established experience in retail digital marketing, expertise in on-line retail industry or related experience preferred.
• Experience in on-line navigation, product selection, merchandising, and business analysis.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Strong knowledge of various e-commerce/ social platforms, and POS systems including but not limited to: NCR (Counterpoint), Shopify, Shiphero, Yellow Dog, Zendesk, Asana, and Slate is preferred.
• Knowledge of various analytical tools such as Google Analytics is a plus.
• Proven track record of increasing revenue and profit within a retail direct marketing environment.
• Proven ability to work effectively cross functionally with marketing, graphics, buying teams, product development, customer service, and IT to drive marketing initiatives forward.
• A self-motivator with a can-do positive attitude, and a strong work ethic.
• This role requires a good blend of analytical skills, technical knowledge and excellent computer skills.
• Must be available to work all Dallas Mavericks home games + pre-season games, pop-ups, offsite events including most nights and weekends unless otherwise specified by the Director of Merchandise.

PHYSICAL REQUIREMENTS:

This is primarily a sedentary office position which requires the E-Commerce Manager to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

JOB TYPE:

Full-time, Salary.