Email Marketing Specialist Job at StudyPoint

StudyPoint Boston, MA

Who We Are

StudyPoint is a national leader in the private tutoring industry. We are actively seeking enthusiastic, driven individuals to grow our team.

We're in the business of helping kids, and we're exceptionally good at it. Our students see dramatic gains in their academic and standardized test results, and our employees enjoy the rewards of growing a mission driven, values based, and entrepreneurial company. We’ve been selected to the Inc. 5000 list of the fastest growing companies in America eight times, and were the list's #1 fastest growing tutoring company. We've also been awarded the Boston Business Journal Pacesetters Award three times, which recognizes the fastest growing companies in Massachusetts. We are a two-time winner of the 50 Most Engaged Workplaces award along with Zappos, Disney, and others. Our success is driven by the people that work here and a community built around our core values:

Onward and Upward * Embrace Growth & Learning * Deliver and Expect Excellence * Live and Work by the Golden Rule * Care for One Another * Build Meaningful Relationships * Communicate, Communicate, Communicate * Have Fun

Join a rising star in the education world and a leader in the for-profit education community!

Position Description

StudyPoint provides a unique service to families across the country: one-on-one, individualized tutoring with access to a proven curriculum and a national network of support. You’ll join a high-growth, technologically-driven education company and, as a member of its tightly-knit marketing team, play a key role in shaping the future of StudyPoint’s online marketing ventures. If you are able to own and lead multiple key initiatives independently, have excellent written communication skills, are a creative problem solver, and take pride in deploying high quality marketing efforts, then we encourage you to learn more about joining our team. Note that candidates living in Boston or the Greater Boston area are preferred, and this opportunity is open for immediate hire.

Responsibilities

  • Manage the planning, execution, and continuous improvement of our existing email marketing campaigns.
  • Coordinate A/B testing of various email campaign features (ie, subject lines, send times, etc)
  • Analyze campaign results and present findings to marketing and executive leadership teams
  • Work with our customer-facing teams to implement lead and customer outreach strategies that build relationships and drive growth.
  • Manage a blend of online marketing strategies & channels to increase word-of-mouth sales and improve customer retention.
  • In addition to the above core responsibilities, you’ll have the opportunity to wear multiple marketing hats and contribute on projects as we look to continue innovating on the marketing front.

Qualifications

  • A strong intellect (and a Bachelor’s Degree).
  • A data-driven, analytical approach to problem solving.
  • A compulsive adherence to A/B (or multi-variable) testing.
  • 1-3 years marketing experience in a professional setting.
  • Excellent written communication skills.
  • An exceptional work ethic and an attention to detail which includes meticulous editing and proof-reading skills.
  • A passion for marketing and helping kids.

Ideal Candidate will have:

  • A talent for crafting copy that communicates clearly, concisely, and persuasively.
  • Experience building and interpreting post-campaign analytics.
  • A working knowledge of HTML/CSS.
  • An interest in fostering education and helping students succeed.
  • Business and/or Marketing oriented degree, with a strong background and interest in logical thinking.
  • Location: candidates from any part of the country will be considered, though the Boston area is preferred to ideally work in-office a few days a week when applicable.

Benefits

  • Competitive salary – starting range dependent on experience, $50,000 or higher.
  • Three weeks paid time off in your first year with 9 paid holidays, plus your birthday off.
  • Annual paid volunteer day to do community service/charity work.
  • Health, vision, and dental coverage options.
  • Significant discounts on tutoring for family members.
  • 401k option.
  • Work from home.

Additionally, we offer:

  • The opportunity to work side by side with senior leadership to shape marketing strategies and campaigns.
  • A tremendous opportunity for learning and growth: you'll be a key player on campaigns that affect the entire organization's success. (You're unlikely to find that level of responsibility and exposure in a larger company.)
  • A fun and supportive team that is as intelligent, as driven, and as passionate about their work as you are.
  • The certainty that the work you do contributes to the educational success of students across the country.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 2 years (Preferred)

Work Location: Remote




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