Influencer and Strategic Partnership Manager Job at Fountain Life
Influencer and Strategic Partnership Manager
Location: Naples, Florida
About Fountain Life
Fountain Life brings together the world’s most renowned medical and health experts to boost longevity and performance – putting the health back in healthcare. We do this by utilizing cutting-edge Artificial Intelligence (AI) to collect data and gain insights into the human body that have never been possible before. Our data-driven approach enables us to find illnesses including cancer, cardiac, metabolic, neurodegenerative disease early, before they can cause harm. As a result, our members operate at peak performance throughout their life; ultimately feeling as healthy and vibrant at 100 as they were at 60.
What is the opportunity?
Reporting to the Director of Marketing, the Marketing Manager – Influencer and Strategic Partnership Manager
will manage our Influencer strategy through strong partnerships and activations with select influencers. This candidate will be responsible for the development and performance of influencer marketing campaigns and ensuring compliance with contracted obligations with each influencer. This individual would be proactive about networking and using internal connections to activate the Influencer program to drive strong ROI and be able to create transparent reporting on the success of each campaign. Influencers include, but are not limited to celebrity’s, social meda influencers, business leaders, entrepreneurs, and strategic business partners. It will be this individuals responsibility to maximize all opportunities through driving new ideas, initiatives and activations.
Leading the strategic partnerships from the marketing side, this individual will be driving conversations to optimize key partnerships with Fountain Life and Fountain Health insurance.. This includes, but is not limited to, the Global Wellness Summit, Global Wellness Institute, and Lake Nona Impact Forum. This candidate must have strong networking, relationship building, leadership and have a strong ability to adapt.
What’s in it for you?
Fountain Life is group of innovators led by Dr. Robert Hariri, Tony Robbins and Dr. Peter Diamandis. This unique opportunity allows you the chance to be a part of this disruptive health care environment and change the way medicine is done forever. As an employee you will also receive Fountain Health Insurance, which enables you to utilize many of the proactive health features Fountain Life has to offer.
What will you do?
This opportunity will be a key component of driving the Fountain Life Sales and Marketing Strategy. You will take ownership of the influencer program and support strategic partnerships, You will be relentless on measuring ROI, building efficiencies and helping to build the Fountain Life and Fountain Health Insurance brands. You will work closely with the Business Development team, internal marketing team, our partners and influencers to support the overall sales and marketing strategy.
RESPONSIBILITIES
Manage Partnership and Influencers budgets and ensure all department spend is aligned with team forecasts
Manage and negotiate influencer contract negotiations and execution
Develop and maintain a measurable influencer marketing strategy that ladders up to company objectives.
Identify and build long term partnerships with influencers to drive consideration and conversion
Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social media manager and other internal marketing team members
Manage influencer marketing forecast, budget, and optimizations based on business needs
Use data insights to effectively test and measure strategies
Pivot self-service analytics reporting up to the director of marketing, and use those insights to drive constant improvements
Drive creative ideas for influencers amongst the team – engaging with the team to execute creative and innovative ideas of how we work with Influencers
Develop and manage an Influencer calendar that we can leverage across all our social channels
This person will take an active role in managing the development of our strategic business initiatives
Review and create strategies to optimize all current partnerships as well as be constantly discovering new opportunities.
Supporting strategic partnership events, driving ideas and execution of successful activations based on pre-set measurables.
Demonstrate time management skills that enable on-time project delivery with the ability to manage multiple projects simultaneously
Drive partnerships, including, but not limited to Global Wellness Summit, Global Wellness Institute, and Lake Nona Impact Forum.
ROLE REQUIREMENTS
Six plus years of experience in Influencer Marketing
Ability to work on many concurrent activites simultaneously
Well-versed in influencer marketing reporting and delivering results to executive leadership
Strong copywriting and editing skills that mirror the brand voice
Previous experience building an influencer programs, including outside of social media
Experience supporting innovative marketing plans with defined objectives on a global scale
Strong project management skills with attention to detail
Comfortable collaborating and working in cross functional settings
Deep understanding of influencer marketing tactics and proven relationships with influencers
Familiarity with influencer reporting and management platforms
Knowledgeable of trending in pop culture, fashion, and lifestyle landscape
BA|BS degree or equivalent work experience
English, additional language(s) an advantage
Salesforce experience is a plus
Fountain Life lives by the following customer experience promises:
I will always strive to surprise and delight our members.
I will over deliver and exceed members expectations.
I will always consider a member’s emotional journey, the goal is for every member to feel safe, empowered, and educated.
I will always be respectful of our member’s time and strive for a seamless experience.
I will strive to make the entire journey intuitive, educational, and understandable.
I will ensure that all results are simple to understand, data driven, and actionable.
I will continually look for ways to digitize, dematerialize, demonetize, and democratize.
I will remember that Fountain Life membership is exclusive and global. As such, our members will demand a 21stcentury experience.
I will ask for feedback and always strive to be better.
I will create memorable experiences.
Inclusion and Equal Opportunity Employment
Fountain Life provides equal employment opportunities to all employees and applicants in all company facilities without regard to race (including hair texture and hairstyles), color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, (or related medical conditions, including, but not limited to lactation), physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.
The Manager of Strategic Partnerships reports to the SVP, Chief Merchant and supports building, implementing, and overseeing the operations, processes, and procedures for our top brands at BG. This person will take an active role in managing the development of our strategic business initiatives. This role requires a motivated individual with a demonstrated ability to quickly develop solutions that drive key business processes.
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