Marketing and Communications Manager Job at University of Alaska
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Job Number:523687
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Classification:Communications Manager 1
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Grade:Grade 80
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Work type:Hybrid, On Campus, Staff Full-time
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Administrative Unit:University of Alaska Fairbanks
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School/Business unit:UAF Rural College
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Location:Fairbanks
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Categories: Communications/Public Relations/Marketing
Position Summary:
UAF's College of Rural and Community Development is seeking a Marketing and Publications Coordinator to be part of our team. This position is a vital member of the UAF College of Rural and Community Development (CRCD) staff and serves as an expert in communications, marketing, and media relations and as the primary point of contact for CRCD marketing, publications, website, and social media.Duties:
UAF's College of Rural and Community Development is seeking a progressive-minded Marketing and Communications Coordinator to be part of our education and workforce development team. This position is a vital member of CRCD and serves as an expert in communications, marketing, and media relations and as the primary point of contact for CRCD marketing, publications, website and social media. This position manages CRCD’s communication and marketing on a year-round basis. The individual holding this position is required to balance strong creative ability with professional and managerial responsibilities.
CRCD serves the community college mission for UAF with our focus on workforce development, career and technical education, and academic preparation for college. We offer certificates, associates, baccalaureate, and master’s degree programs statewide. CRCD is also an integral part of the doctoral program in Indigenous Studies
Community campuses are located in Fairbanks, Bethel, Dillingham, Nome, Kotzebue, and centers in Ft. Yukon, Tok, Unalaska, Togiak, and King Salmon and Delta reach 160 communities statewide.
- Ability to develop and implement a comprehensive communications plan designed to grow enrollments, and foster community support for CRCD’s mission.
- Must be highly organized with excellent attention to detail and the ability to manage several projects at the same time.
- Ability to manage and navigate multiple perspectives, visions, and personalities to create cohesive communications and outreach. Must be able to build and maintain relationships internally and externally.
- Knowledge of market research and the ability to utilize market research data in developing a communications and marketing plan. Knowledge of target marketing and its application in developing marketing strategies.
- Excellent knowledge of social media and its use as a marketing tool. Ability to create long-term social media plans, templates, and strategies. Knowledge of social media analytics.
- Ability to develop and execute marketing campaigns using a mix of traditional media (i.e. print, radio, and TV) as well as web and social media.
- Strong creative ability and sense of design. Ability to take and edit photos for print and digital communications.
- Strong knowledge of and ability to use publishing, graphic and current multimedia design software (e.g. InDesign, Photoshop, Illustrator, WordPress) to produce effective marketing publications, graphics, content for print and the web, presentations, and videos to promote CRCD.
- Ability to exercise sound judgment in analyzing situations and making decisions.
- Knowledge of website design and organization best practices, including search engine optimization, mobile-first design, and digital accessibility.
- Ability to stay up to date on digital accessibility and inclusive communications best practices.
- Ability to create and maintain flows of communication, archive photo, and outreach materials, and organize information using shared digital resources such as Google Drive.
- Excellent verbal and written communication skills. Ability to effectively communicate, conceptualize and interact with different internal and external audiences.
- Ability to work both independently and as part of a team.
- Knowledge of the diverse cultures and communities served by CRCD.
- Strong technical writing skills and the ability to edit material from a variety of sources. Knowledge of writing press releases, op-eds, and other outreach materials. Prior knowledge of AP Style preferred.
- Knowledge of and ability to interpret and apply rules, regulations, and laws relating to the administration of communications programs/projects.
Bachelor's degree in Public Relations, Journalism, Communications, Graphic Arts, or related field. Demonstrated experience developing and executing communications and marketing plans. Demonstrated experience developing publications, presentations, and advertisements. Advanced computer skills.
This is a full-time, 12-month, Exempt staff position complete with both a competitive salary and full employee benefits package. New hires will be placed on the UA staff salary schedule, Grade 00_80, based on education and experience.
Please attach a resume, cover letter, and the names and contact information (email address and phone number) of three (3) professional references with your application.
Applications will be reviewed on a rolling basis starting January 30, 2023 until a successful candidate is identified.
The review of application materials will begin immediately. Search and selection procedures will be closed when a sufficient and viable number of qualified candidates have been identified
UAF COVID Requirements:
At this time, all university employees are strongly encouraged to vaccinate themselves against the COVID-19 virus. While the federal government is not actively enforcing its COVID-19 vaccine mandates, including its mandate requiring vaccination of federal contractor employees, UAF remains contractually obligated as a federal contractor to comply with those requirements should federal enforcement efforts recommence. As a result, UAF may adjust its vaccination requirements for covered UAF employees (currently Troth Yeddha’ campus and employees working in connection with certain federal contracts) at any time in the future, as needed, in order to comply with its contractual obligations.
- To be eligible for this position, applicants must be legally authorized to work in the United States without restriction. Applicants who now or may in the future require visa sponsorship to work in the United States are not eligible.
The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.
UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual:
The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.
Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.
If you have any questions regarding this position, please contact Lisa Yancey, CRCD Academic and Administrative Affairs Manager, at llyancey@alaska.edu or (907) 474-5459.
Advertised: 23 Jan 2023 Alaskan Standard Time
Applications close:
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