Marketing Brand Specialist Job at Comerica Bank
Marketing Brand Specialist - Personal Banking
The Marketing Brand Specialist role will be responsible for managing the development and implementation of assigned brand marketing programs, including but not limited to the creation and execution of advertising and marketing messaging, campaign and frontline marketing materials, and input on media programs for designated products, services and programs targeting the Personal Banking market. This role will ensure that all brand messaging and related activity is executed in a timely, compliant and cost-effective manner, and that all such activity is aligned to the Comerica Promise. This role will manage client relationships and projects with minimal management oversight and at times may provide guidance to junior team members as needed.
Position Competencies
Successful incumbents possess strong multi-tasking, written/verbal communication and problem-solving skills; embody a customer centric/first orientation; and is highly organized with the ability to work under pressure and deadlines.
Successful incumbents possess strong multi-tasking, written/verbal communication and problem-solving skills; embody a customer centric/first orientation; and is highly organized with the ability to work under pressure and deadlines.
Position Requirements:
Project Management
Project Management
- Manage project activities and workflow related to the development and approval of the aforementioned brand marketing initiatives.
- Coordinate the activities of or engage all necessary support functions (creative, media, agency and other third-party vendors, production services resources, field marketing resources, data & analytics resources, etc.) to ensure efficient execution from project inception to conclusion.
- Submit content to legal & compliance for review and implement revisions based on this direction.
- Ability to effectively manage multiple detailed tasks simultaneously; deep understanding of intradepartmental and interdepartmental relationships; strong sense of accountability for performing responsibilities in a timely and high-quality manner; highly collaborative work style.
Marketing Strategy and Campaign Development
- Manage message development, including creative strategy development and the creative concept development process for marketing materials that will be distributed via traditional media, digital media and other channels as well as merchandising, frontline marketing materials and other materials when applicable.
- Coordinate project activities with agency partners and internal business unit partners to facilitate the end to end marketing program development process.
- Contribute to the development and execution of new and innovative concepts that will help to improve the performance of marketing support.
Marketing Execution
- Assist in managing the logistics of targeted media strategies, campaign and frontline support materials and other tactical plans that support the role's designated business line(s).
- Work with external agency partners in the creation and distribution of effective customer and prospect outreach programs.
Content Management
- Monitor website and other digital content and all other materials (e.g. handouts, posters, etc.) pertaining to the role's designated business line and engage the digital team as needed, ensuring that all such content is current, compliant and optimized to support the declared marketing objectives and priorities.
Position Qualifications
- Bachelor's degree from an accredited university
- 7 years of experience managing the concept/creative development, production processes and client relationships for a marketing department, advertising agency or consulting firm
- 4 years of experience utilizing Microsoft Office including Excel, Powerpoint, and Word
- 1 years of experience with Sales Force Marketing Cloud Journey Builder (or similar CRM or Marketing automation systems)
8:00am - 5:00pm Monday - Friday. This position offers a hybrid work model that includes onsite and remote days as determined by the manager.
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