Marketing Coordinator Job at Acme Manufacturing Co Inc

Acme Manufacturing Co Inc Denver, CO 80216

The Marketing Coordinator is responsible for assisting the Sales and Marketing teams with various marketing projects, processes, and administrative duties. This position requires tight interaction with sales, customer service, and product development to ensure that websites, collateral, and other communications accurately reflect our brands and our sales and marketing objectives. ACME Manufacturing is home to six businesses, including ACME Metal Shapes, All America Threaded Products, Coyote Landscape Products, GarageWorks Steel, Perfection Chain Products, and Regal Brands. Each division is challenged with identifying our core customer targets and establishing a brand presence within those customer targets through multiple marketing channels including, but not limited to email, social media, public relations, advertising, and content development.


Position Responsibilities:

  • Work with team to identify customer segments and develop a marketing strategy to address each customer segment through email, social media, and advertising.
  • Develop email marketing campaigns and work with marketing colleagues and web team to create compelling landing pages and visual narratives.
  • Write content for website, blog, newsletters, social media, press releases and marketing collateral.
  • Assist with graphic design of various marketing collateral, including but not limited to, brochures, catalogs, branding, presentations, tradeshow displays, print ads, web ads, social media posts and signage.
  • Assist the web team with basic web maintenance projects, including uploading new content, images and links.
  • Maintain monthly marketing content schedules.
  • Monitor, report and provide recommendations to improve website and campaign metrics.
  • Manage tradeshow logistics and booth planning.
  • Provide photo/video support.
  • Provide administrative support to Sales & Marketing team.
  • Precise execution of brand identity.

Preferred Experience and Requirements:

  • 4-year College Degree in Marketing, Communication or Graphic Design.
  • Minimum of 1 year marketing or communications experience preferred.
  • Sound understanding of the principles of marketing and graphic design.

  • Excellent visual communications skills, including creative design in print and web environment, layout, typography and photo editing/manipulation.
  • Self-motivated, accountable, responsible, professional, and trustworthy.
  • Ability to own a project from start to finish, working autonomously, but welcoming feedback and collaboration.

  • Strong organization skills and attention to detail.
  • Experience building and managing successful email and social media (Facebook, Instagram, Pinterest, LinkedIn etc.) campaigns.
  • Confident using MailChimp, Adobe Creative Suite and Microsoft Office.
  • Experience working in Wordpress environment preferred.
  • HTML, CSS, web-programming and e-commerce (Shopify) experience a plus.
  • Photo/Video shooting and editing skills a plus.

The Marketing Coordinator position is an in-office role based in Denver, Colorado but also requires travel to Acme Divisions in Lancaster, Pennsylvania and Vinemont, Alabama. The frequency of travel averages two visits to each location outside of Denver per year.

Salary Range for this position starts at $60K




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