Year Round

We are looking for people who are passionate about life and what they do. People who love the mountain lifestyle and who want to be at Snowshoe! We seek qualified candidates that exemplify our Core Values of Performance, Integrity, Collaboration, Environment, and most of all Fun!

Our goal at Snowshoe is to provide exceptional mountain experiences for our guests, employees, and community. We do so by embracing authenticity, celebrating our differences, and finding ways we can all connect through our shared passion for the mountain. At Snowshoe everyone is welcome, and we encourage you to be yourself. Simply put, you belong up here and we can’t wait to see you on the mountain!

Work, Play, Get Paid and Enjoy the Perks:

• Free skiing + riding privileges with direct to lift access at 14 iconic resorts including: Snowshoe Mountain, Stratton, Palisades Tahoe, Mammoth Mountain, Steamboat and more!

• 401(k) plan (Available to any employee over the age of 18)

• 12 Discounted Friends and Family $25 Winter Lift Ticket Vouchers

• 30% - 45% off Snowshoe food & beverage locations (excludes alcohol)

• 30% off soft goods and 15% off hard goods at Snowshoe owned retail locations.

• Pro Deals from some of the industries top brands such as Smartwool, Smith, Dakine and North Face

RESORT OVERVIEW, CULTURE AND VISION

Snowshoe is the premier destination for Mid-Atlantic and Southeast skiers, snowboarders and winter enthusiasts. We offer 257 acres of skiable terrain (a bit more when the powder’s deep in the trees), 1500 vertical feet, 57 trails and the best snow around. Enjoy our world class events, cool mountain temperatures, beautiful vistas and 11,000 acres of unspoiled wilderness.

OUR VALUES

Our organizational values describe our shared beliefs…what’s important to us as an organization; how we want to treat each other and our guests.

Integrity Performance Environment Fun Collaboration

POSITION SUMMARY

The Marketing Manager is responsible for the following job results:

Grow winter and summer Resort visitation and revenue by championing and leveraging the Snowshoe brand through web site, CRM, social media, and other marketing channels. Lead the marketing team and oversee strategies associated with internal and external marketing efforts.

ESSENTIAL DUTIES:

Reporting to the Director of Marketing, the Marketing Manager achieves these results by planning, directing and coordinating the activities of designated marketing projects to ensure that goals or objectives of each project are accomplished within prescribed time frame and funding parameters by performing the following duties personally or through subordinates. Manages all facets of internal marketing including planning, strategizing, executing and analyzing web sites, CRM, and social media. Hires, motivates, evaluates and directs staff to ensure adequate guidance and resources to accomplish established goals and objectives. Ensures that all employees receive the training, support, guidance, feedback and resources necessary.

The Marketing Manager will achieve these results through the following practices:

Lead and develop the Marketing Team

• Hiring A Level talent within the marketing team.
• Setting and evaluating project based and annual team member goals
• Engaging in personal development process with team members to develop their skills and personal growth

Collaborate with the Marketing Director in the strategic planning process to be presented and reviewed by the VP of Marketing and Sales, Director of Finance, and Resort President.

• Researching visit trends

• Planning campaigns to enhance visitation based on season and segment
• Compiling and organizing collateral information (i.e. copy, rates, departmental buy-in)
• Coordinate and effectively practicing sound management techniques

Champion the Snowshoe Brand

• Ensure brand standards are maintained across all internal and external marketing outlets.
• Directing marketing team to achieve consistency in identity, visuals, messaging, tone and voice reflective of Snowshoe’s brand goals
• Communicating to Snowshoe employees for common understanding of brand characteristics and guidelines
• Work with Director of Marketing to manage all online and offline communication vehicles to “one voice” objectives, including ads, videos, digital media, collateral, signage, merchandising, uniforms
• Policing brand usage by other Resort departments, third-party agencies and partners to specs provided in brand usage guidelines

Maximizes effectiveness of Snowshoe’s e-marketing resources

• Manage the Snowshoe website to be current, easy-to-use, accurate, and effective for driving sales conversion as determined by relevant reporting metrics
• Implementing SEO/SEM/PPC best practices
• Guiding Snowshoe CRM initiatives: working with agency and distribution services to keep database current and up to date, scheduling the list and mailing with distribution services and mail houses
• Identifying the targets for campaigns, Identifying and implement new data capturing techniques
• Managing the resort’s reputation on social media & review sites
• Managing the resorts database strategies
• Updating content on sales promotions, event information and online community
• Maintaining the resorts image integrity and position through the Internet
• Developing partnerships to enhance the visitation to snowshoemtn.com

This job description is an overview of the scope of responsibilities and is not intended to be an inclusive list of job tasks and expectations. With the evolution of this resort and position, the responsibilities of this position may change.

QUALIFICATIONS, KNOWLEDGE, SKILL AND ABILITY REQUIREMENTS

Education: Bachelor’s degree in Communications, Business Administration, or related field preferred

Experience: 5+ years of experience in the Marketing field, with priority being given to experience in ski and/or resort marketing.

LEADERSHIP

• Understands business complexities and assumes responsibility for driving change
• Leads employees or teams of employees to achieve goals
• Guides employees through periods of change, even during difficult times or in the face of hard business decisions
• Exhibits honesty, integrity in an environment of mutual respect and trust, core values, reliability

ENGAGEMENT

• Is inquisitive and curious, always asking questions; Seeks new and/or different or ways to improve the business; Thinks outside the box
• Is recognized by others (internally and externally) as being engaged in their role, and someone who can often see things that others have not
• Inspires, motivates, develops, energizes, and creates engaged employees, with a solid record of employee retention
• Demonstrates true passion for the job, the resort, and the company overall
• Displays rigorous commitment to the environment, financial and safety of self, business, and inherent risks through stewardship.

COMMUNICATION

• Communicates clearly and appropriately - both orally and in writing
• Responds to questions or requests in a timely manner
• Conducts regular one-on-one and departmental meetings to ensure a good flow of information
• Recognizes and rewards the achievement of his/her team and others; Ensures thank-yous are delivered
• All communication is down home and strives to improve upon a high level of guest service in a friendly manner

DELIVERY

• Never satisfied with the status quo; driven to achieve continuous improvement and excellence.
• Achieves high-quality business outcomes for the division as well as delivering good results that help the business overall
• Meets or exceeds financial goals, budgets, forecasts
• Creates successful strategies that produce results, but is also willing to accept responsibility for shortfalls when appropriate
• Ensures a guest driven atmosphere and improves commitment to a service level that exceed our guests’ expectations
• Takes steps to provide epic experiences that are wild, memorable and unexpected

FLEXIBILITY

• Adapts and is flexible to changing business circumstances across a season, a fiscal year, and/or multiple years; Exhibits willingness to change
• Adjusts budgets and reforecasts as needed across the year based on changing business needs
• Exhibits flexibility in their thinking, will bend when needed, and will lobby others to change when necessary
• Inspires a unified team through understanding is required for successful, cooperative and fun team success

TRAVEL REQUIREMENTS

Position may require occasional overnight or day travel. Any employee or volunteer who operates a company vehicle including cars, trucks, snowcats, snowmobiles, or heavy equipment is required to comply with the Driver’s Standards Policy. This policy also applies to employees or volunteers driving their personal vehicles for company business more than four times per month, averaging 30+ miles per trip. All drivers should receive a full copy of the Intrawest Driver’s Standards Policy; if you have not – please contact your Risk/Safety or HR/EE Department.

PHYSICAL DEMANDS AND WORKING CONDITIONS

• This position may be required to work evenings, weekends and holidays.
• Able to lift, carry, or otherwise move and position a minimum of 20 pounds on an occasional basis.
• Manual dexterity to operate a computer and other common office equipment on a constant basis.
• Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.
• Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.
• Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.
• Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.
• Intermediate to advanced skiing or riding ability is preferred but not required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Snowshoe Mountain, Inc. is an Equal Opportunity Employer