Being a part of the team at Androscoggin Home Healthcare + Hospice is more than just "fitting in", it is a sense of belonging to a community with people and purpose that make us feel connected. As we grow our Androscoggin family, we want you to experience respect and value for the talents you bring to our team and our mission. It's all about doing something together that makes belonging matter.

Individually we are unique, with our own histories beliefs, cultures and aspirations. Collectively we are a strong, talented and extraordinary group of professionals with a common purpose: To grow and thrive as individuals while working together to improve the quality of life for those in our service. We strive to be the very best version of ourselves and rely on our colleagues to do the same. We support one another. We celebrate achievements. We focus on our mission in the communities we serve.

Our Lewiston office has a 40hr position available for a Marketing Specialist in Long Term Home Care Services.

PRIMARY PURPOSE OF POSITION:

• Carry out market research to find expansion opportunities for offered home care services, including long term private duty nursing and personal support services (with a strong emphasis on the private pay market).
• Help to clarify and define the organizational growth goals and objectives, through strategic planning in partnership with both clinical and operational levels of senior and executive management.
• Build and sustain a client list and client sourcing opportunities for offered services.
• Collaborating with clinical leadership, determine the needs of the consumer and deliver superior customer service, developing methods to boost client and consumer retention.
• Establish marketing strategies that are directed at specific demographic and geographic areas.
• Analyze competitive behaviors and tactics to broaden awareness of expansion possibilities and additional service needs.
• Compile data and generate KPI reporting to track metrics and organizational progress towards stated goals and objectives.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Marketing or a related field. Direct experience in home health and home care marketing, and/or clinical operations experience will be considered in lieu of education.
• At least 4 years of experience in a marketing or sales leadership role
• Proven track record of successful growth campaigns.
• Expertise with SEO and analytical tools for marketers, such as Google Analytics.
• Being comfortable with working in a dynamic and diverse remote environment.
• Experience with project management and managing deadlines.
• Demonstrated experience with data analytics and managing key performance metrics.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Lewiston, ME: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)

Work Location: One location

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