PR Ambassador & Collaboration Project Manager Job at Lids
About Our Company
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.
We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.
The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.
General Position Summary
Lids is searching for a PR, Ambassador & Collaboration Coordinator to assist with our PR and partnerships with the brand. Do you love sports, fashion, and music? If so, this position may be for you as Lids works with talent of all kinds!
This position will be responsible for relationships with notable personalities, ambassadors, and third-party brand collaborations. You are an organized professional with experience in contract management and project management. You will work cross functionally with departments throughout Lids, as well as multiple vendors and agencies. Your day-to-day will revolve around ensuring satisfaction of contract terms, content production (video, still and interview), reporting, assessment of value, seeding, vendor payments and more.
A successful candidate will be able to understand and anticipate needs, roll out content based on relevant timelines and consumer interests, and create/execute plans worthy of drawing a crowd, creating exciting content, generating brand love, and attracting media coverage.
Principle Duties and Responsibilities
- Understand all pertinent aspects of Lids and ambassadors/collaborations
- Own & maintain the annual ambassadors/collaborations partnership calendar
- Ability to create, negotiate and complete contract executions
- Research and outsource new potential ambassadors/collaborations
- Schedule design appointments and ensure approval processes in a timely manner
- Ensure all deliverables are completed throughout their contract term
- Establish a content calendar for each individual ambassador/collaboration to maintain a visible presence to consumers throughout their term
- Ideate and create ways for Lids to tie to talent throughout their individual journeys [i.e. birthdays, playoffs, special awards/highlights]
- Create plans to generate foot traffic to stores, satisfy all internal/external goals, create content, attract media coverage
- Project management
Additional Principal Duties and Responsibilities
- Own live on-site activations and delegate needs with support staff
- Generate reporting and recap communications
- Work cross functionally across Lids departments
- Oversee payments, royalties, and charitable contributions
- Execute seeding
- Source vendors for content capture and ensure pre-production through post deliverables are completed
- Ability to maintain a professional presence in front of professional athletes, celebrities, and talent we’re working with
- Coordinate PR support with contracted agency around new store openings, large collaborations, talent interviews, etc.
- Light travel, evenings, and weekends for brand ambassador production shoots and experiential activations will be required
Job Required Knowledge & Skills
- Bachelor’s Degree in Business, Marketing, PR, Advertising, or applicable areas of concentration
- Experience across the full range of project management from ideation to execution to reporting
- Ability to work independently and multi-task
- Ability to generate compelling ideas and work with cross functional teams
- Strong organizations skills and ability to manage on-site support staff for production
- Understanding of consumer trends
- Works well under pressure, maintains a positive attitude and professional appearance in front of all partners and their contacts
- Meticulous attention to detail
Preferred Job Required Knowledge & Skills
- 2+ years of experience in sponsorships or handling contract negotiations/deliverables
- Desired prior work environment experience (fast paced), proficiency in processes, positive mindset, great work ethic, excellent communicator, proficiency in Excel.
Education
Reports To
Experiential Ambassador and PR Manager
EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.
Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.
Req ID: 13460
Location: Corporate Office
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