Job Summary:
Product marketing is critical to the evolution of Service and Program expansion for the Exos Team supporting a large, global client. As Product Marketing Manager, you will be the go-to B2B2C product marketer, ensuring the launch of digital product solutions facilitating immersive experiences for end users through the integration of EXOS coaches, training plans, live and on-demand content, and community. We are looking for someone who is as concerned about the details as they are the big picture, has the right balance of polish and hustle, and is genuinely passionate about the work we do.
In this role, you will be responsible for product marketing strategy and tactics, and will be responsible for day-to-day management of integrated member marketing strategies to meet our bold business objectives. This role will lead key product marketing efforts for our digital solutions, serving one of the world’s largest companies.
The ideal candidate must possess strong technical product marketing knowledge, have a proven track record of being data-driven, optimizing a full member marketing funnel from acquiring new users into products, driving user engagement, and supporting member retention and referral efforts. You will also demonstrate a strong ability to collaborate cross-functionally playing a central and foundational role at the intersection of Marketing, Product, Data, Programming & Talent, Product, and Project management teams.
Job Description:
JOB RESPONSIBILITIES
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Work cross-functionally with Product, Data, Marketing, Production, Programming & Talent, and Project Management to shape and evolve our product marketing strategy, and promote a test and learn mindset among the broader team.
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Serve as a partner and evangelist, driving member marketing strategies for Digital products.
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Be a power user and go-to resource on our product marketing tech stack, including platforms like Canva and newsletter apps to drive user engagement through personalization.
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Define metrics, use data and relevant toolsets for rapid experimentation of tactics, messaging and targeting to ensure continuous improvement and optimization of marketing efforts.
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Own the development of the product positioning and messaging that articulates the best value proposition and product narrative in collaboration with key internal stakeholders
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Iterate on consumer segments and user personas for our product solutions and ensure engagement campaigns are personalized to meet their needs.
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Support the planning, execution, and marketing budget needed to drive product awareness, adoption and engagement within participating companies.
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Maintain expertise on products and technologies in the human performance and whole-human wellness categories.
The Ideal Candidate will have:
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5+ years of product marketing experience (B2B2C preferred)
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Proven success launching and/or scaling digital and mobile products
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Fluent in digital marketing strategies and acquisition and eCRM platforms including but not limited to: Google Analytics, Google Tag Manager, Braze (or similar platforms), Typeform, Hubspot
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Consumer-obsessed and detail-oriented, continuously seeking ways to better understand and serve the customer needs by refining or product or better storytelling
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A self-starter with incredible work ethic and passion for product marketing
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Able to effectively simplify and synthesize data to inform decision-making
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A background and/or interest in well-being, sports, fitness or performance lifestyle pursuits is a plus!
To prevent the infection and spread of COVID-19, and as an integral part of its public health and safety measures, Exos requires that all successful applicants shall be required to show proof of full vaccination by an FDA-approved COVID-19 vaccine before beginning employment, unless an exemption from this policy has been granted as an accommodation or otherwise. Applicants believing they need an accommodation of this policy because of a disability, sincerely-held religious belief, or otherwise should inform People Operations after an offer of employment is extended; please do not include any medical, genetic, or religious information on your application materials.
Who We Are:
Exos, a coaching company, was founded in 1999 and became the industry leader in human performance by preparing elite athletes for their sport. Over two decades later, we have evolved into a company with a goal to ignite the hero in all of us by getting our members ready to achieve what’s most meaningful to them. Whether that’s having energy to chase kids at the playground, coming up with a breakthrough idea at work, getting back into a running plan, or other moments that matter most - Exos gets our members ready.
We provide coaches who empathetically and expertly guide, programs that are personalized, and teams to support members along the way. By leveraging science, technology and engaging programming, we impact hundreds of thousands of members at 400 locations world-wide; ranging from corporate sites and community programs to military and athlete training centers.
We are an equal opportunity employer
EXOS is proud to be an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all. We invite applicants from a wide variety of identities, ideas, perspectives and experiences and encourage people from underrepresented backgrounds to apply. Exos offers reasonable accommodations to job applicants with disabilities.
Learn more here:
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EEO is the Law
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EEO is the Law Supplement
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