JOB DESCRIPTION

Public Relations Manager

Monroe College seeks a dynamic, energetic, and experienced communications professional to join our team as Public Relations Manager.

Working under the direction of the Vice President of Public Affairs, the Public Relations Manager will work to generate local and regional media coverage that enhances the College’s reputation and highlights its prominence as a national leader in urban and international education. As part of this effort, the individual will work closely with the Marketing team to coordinate strategies, campaigns, and themes.

Our ideal candidate is a self-starter with 4-7 years of public relations experience, including strong editorial and media relations work. This person has a proven track record of packaging news and stories into compelling media pitches that get covered and resonate with targeted audiences. He or she knows how to cultivate strong, trusted relationships with reporters, and enjoys being part of a creative, collegial work environment.

The newly created, full-time position can be based on our Bronx campus in the thriving neighborhood around Fordham Road and Jerome Avenue or on our downtown New Rochelle campus, depending on the successful applicant’s preference.

Salary is commensurate with experience. Professional roles in higher education are a plus.

Key responsibilities include:

§ Serving as the primary day-to-day liaison between the College and media

§ Working with the Vice President of Public Affairs to create and execute media relations strategies that positively position the College and its Schools

§ Developing and implementing a program that shares student success stories and learning opportunities with high school superintendents, principals, and guidance advisors

§ Developing and cultivating positive relationships with reporters and influential bloggers covering relevant news, issues, and themes

§ Understanding the editorial standards and news interests of local and regional news outlets

§ Proactively pitching and securing news stories about the College, its programs, services, and accomplished faculty

§ Responding to all requests for information in a timely, accurate, and professional manner

§ Working with College faculty and staff to research, write, and edit press releases, backgrounders, and media advisories

§ Staying abreast of key higher education news, issues, and trends -- and understanding how they impact the College

§ Reporting on major campus events and activities

§ Helping the Office of the President on external stakeholder initiatives

§ Using various media monitoring tools to develop and maintain accurate media lists

§ Performing miscellaneous job-related duties as assigned

Qualifications:

§ A Bachelor's degree (preferably in Journalism, Communications, Public Relations, or English)

§ Minimum of four years of relevant public relations experience

§ Excellent written, verbal, and interpersonal communications skills

§ Skill, passion, and energy for public relations work

§ Proven success developing pitches and securing on-message media placements

§ Strong creative, critical-thinking, research, and problem-solving abilities

§ Media-savvy sensibility to evaluate information and assess/frame potential news value

§ Proven ability to work collaboratively, collegially, and effectively with colleagues

§ Exceptional attention to detail and ability to meet established deadlines

To Apply:

Please submit cover letter, resume, and samples of your writing (preferably a media pitch and a news release). Materials may also be sent to:

Ms. Jacqueline Ruegger

Vice President, Public Affairs

MONROE COLLEGE

2501 Jerome Avenue

Bronx, NY 10468

About Monroe College:

Monroe College is a private, proprietary institution founded nearly 90 years ago by members of the Jerome family, who continue to lead it today.

We are a recognized leader in urban and international education, and are proud of our innovative programs to increase college access, affordability, and completion outcomes, especially among first-generation students, and for the national recognition received for our strong impact on graduates’ social mobility.

Monroe educates 8,000 students each year, offering Certificate, Associate, Bachelor’s, and Master’s degree programs from New York campuses in the Bronx and New Rochelle, as well as in the Caribbean nation of St. Lucia. Students may also pursue degree programs through Monroe Online.

Programs are offered through Schools of Allied Health Professions, Business and Accounting, Criminal and Social Justice, Education, Hospitality Management, Information Technology, and Nursing, as well as through its King Graduate School. Liberal arts and continuing education programs are also available. For more information and admissions criteria, please visit http://www.monroecollege.edu.

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Bronx, NY 10468: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Writing skills: 1 year (Preferred)

Work Location: One location

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