Summary:

An excellent career opportunity is currently available for a Regional Marketing Director in the Property Management Division of The Richman Group. Reporting to the Vice President of Marketing, the Director of Marketing will join the creative, energetic, and fast-paced team responsible for launching and maintaining our Richman Property Services projects and brands nationwide.

As part of this collaborative team, the Marketing Director will support and manage our Richman Signature marketing initiatives, a strong market-rate portfolio. The successful candidate will be a thought leader driven by strategic planning of accelerated marketing strategies that position RPS communities as leaders in our respective markets.

Responsibilities:

• Manage a robust and differentiated property brand experience across multiple mediums. Ensure a streamlined omnichannel experience that includes both online and offline touchpoints. – leasing office, website, community events, online/offline promotions, social media, and resident relations.
• Work with outside ad agencies and the in-house marketing team to ensure brand continuity across multiple integrated mediums. Proven success in creating and maintaining branded marketing collateral, engaging social media strategy with content creation, photo shoots, SEO, digital campaigns, signage, etc. Utilize tracking tools to evaluate marketing efforts and adjust as needed.
• Oversee the paid media strategy, Google Ads, and social campaigns, including Facebook, Instagram, and TikTok
• Conduct in-depth market research, customer demographics, competitor analysis, and benchmarking to best inform our marketing decisions.
• Ensure that property milestones and goals are met, and formulate comprehensive reporting for ownership.
• Manage updates and revisions to property websites such as RentCafe or WordPress.
• Build a Preferred Employer and Perks Partners relations programs to drive traffic and build relations with local influencers.
• Build and manage property marketing budgets.
• Effectively communicate and collaborate with the operations, IT, and training & development teams. This involves working collaboratively to develop strategies for specific property marketing objectives, create cohesive messaging that resonates with our target audiences and coordinate efforts with on-site leasing staff and external vendors.
• Work closely with the on-site leasing team to plan, coordinate and schedule outreach marketing opportunities, organize special events, and find ways of generating quality leads
• Stay up to date on current trends in digital marketing – such as SEO and social media platforms like Facebook, Instagram and TikTok – to, maximize our reach while ensuring we stay true to our brand messaging.

Education: BA/BS degree strongly preferred.

Experience: Minimum five years of marketing and management (real estate or resort industry experience preferred)

Skills & Certifications:

• Proven track record of excelling in a marketing role and providing consistent high-level marketing leadership
• Demonstrated ability to use standard software applications
• Knowledgeable of marketing-related tools such as Google Analytics, reputation management systems, Yardi, RentCafe, and Knock.
• In-depth knowledge and understanding of digital marketing strategies and their respective tools, including Google Ad Manager, Facebook Business Accounts, and Google Data Studio
• Strong project management, problem-solving, and decision-making skills
• Able to effectively prioritize multiple tasks for multiple stakeholders
• Capable of listening and counseling stakeholders on the best approach
• Demonstrated ability to work with developing on-brand messaging that best represents the brand voice and tone online and incentivizing user-generated content creation and sharing
• In-depth knowledge and understanding of social media platforms and their respective platforms (Facebook, YouTube, Tik Tok, Instagram, etc.)
• Excellent communication and writing skills
• Strong analytical, project management, creative and team player
• Bachelor’s degree required; degree in marketing strongly preferred
• Ability to travel 35%

We offer a competitive salary and benefits package that includes medical, dental, vision, life insurance, long and short-term disability, 401(k), and other numerous additional coverage options including pet insurance. In addition, we offer programs that employees can take advantage of such as student loan repayments, tuition reimbursement, and sabbatical leaves. Employees are also eligible for paid time off and vacation time and as you continue to grow with the company, you will earn more vacation time!

If you are looking for a rewarding career opportunity with one of the top Property Management organizations in the country, we'd like to hear from you!

To learn more about Richman Property Services, Inc. please visit our website at www.therichmangroup.com

We conduct criminal background and drug screening.

Richman Property Services provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination based on race, color, sex, religion, national origin, age, disability, and genetic information.