Salesforce Technical Lead - Interaction Studio Job at Mindtree Limited

Mindtree Limited Township of Warren, NJ 07059

$90,179 - $155,676 a year

We seek a Sr. Technical developer and product owner that will manage the implementation, development, and operations of Salesforce Interaction Studio. This individual will be responsible for working across Digital IT and Corporate Marketing to build and maintain the implementation of Interaction studio. Additionally, this individual will work with all 30+ brands that operate in the US to support the launch of campaigns, tests, and personalized experiences published through Interaction Studio.

Responsibilities:

  • Become Client’s technical expert in deploying and maintaining the recommendation and on-site personalization engine
  • Build custom experiences for personalization, testing and product recommendations across Client’s brand websites and email campaigns.
  • Set up campaigns in SaaS engine platform to help brands execute cross-channel (site, email, social) promotions and messages.
  • Lead development of JS implementations and CSS templates for brand use of on-site a/b testing experiences
  • Test and validate campaign execution with goals of developing best practices in activation and performance measurement across brands
  • Assist with reporting needs to help business understand adoption and performance with data analysis, query development, and troubleshooting data issues
  • Manage inbound and outbound integrations of the platform across the organization
  • Identify growth opportunities for brands usage of personalization through knowledge sharing, technical integrations, and expansion of channel activations

Requirements:

  • Bachelor’s Degree in Computer Science, Information Systems, Business, Marketing, or related field or at least 3 years of experience in web development, AdTech, or similar
  • Fluent experience coding in JavaScript and HTML and comfortable writing advanced queries with SQL.
  • Experience or exposure with one of the following A/B testing tools: Salesforce Interaction Studio, Adobe Target, Google Optimize, Optimizely, or similar tool.
  • Experience or exposure with one of the following recommendation/personalization engines: Salesforce Interaction Studio (Evergage), Bluecore, Blueshift, Dynamic Yield or similar tool.
  • Advanced knowledge of web technologies, specifically cookies, data layer DOM, CSS and
  • Understanding of basic ETL/ELT and data engineering methodologies
  • Understanding of the MarTech/AdTech ecosystem a plus.

Skills

  • Experience with JavaScript (fluent), HTML (fluent), CSS (intermediate), SQL (intermediate)
  • Management of web/cloud-based platforms as administrator and developer
  • Exposure to solution architecture and best practices of a/b testing and personalization tools
  • Exposure to data visualization/BI tools
  • Functional and technical communication skill with demonstrated business and IT collaboration

Job Types: Full-time, Contract

Salary: $90,178.85 - $155,675.78 per year

Schedule:

  • 8 hour shift

Ability to commute/relocate:

  • Warren, NJ: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location




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