Senior Brand Manager, Dove Hair - US Job at Unilever
Background & Main Job Purpose:
Dove is one of the world's leading & iconic Personal Care brands, operating across multiple categories, such as Skin Cleansing, Hair Care, Deodorants and Skin Care. Hair Care is one of the most fast-paced, innovation-driven categories within Dove, part of the 1BN brand group. In the last 10 years, Dove Hair has grown to be a Leading Beauty Brand in Hair globally, with a footprint in more than 70 countries and a track-record of best-in-class innovation & engagement campaigns with Superior Care and Purpose at heart. We craft mixes that that make haircare a positive experience of beauty, universally accessible to all women.
US is Dove #1 cell showing very dynamic growth for the past 7 years. In 2022, Dove Hair has now become #1 Brand Power in the US Hair market, demonstrating its potential to grow even further. Doubling Dove in US is the top priority of the global brand agenda, and we need passionate and driven people to help us achieve it.
Who You Are and What You'll Do:
As part of the Global Dove team, the Senior Brand Manager (Innovation & Engagement) for Dove Hair in the US will be leading development of innovation mixes and disruptive, purposeful communication campaigns to drive the brand’s growth. This is a one-of-a-kind opportunity for purpose-driven marketers, passionate about beauty, creativity, and crafting.
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Developing and deploying insight-driven brand innovation strategy for the US to drive short- and long-term growth in the 12-quarter plan
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Lead end-to-end innovation projects focused on US: locally relevant insights, mix and communication development. Roll-out relevant mixes to Canada.
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Create best-in-class Brand Engagement Assets related to projects in scope (depending on communication model: TV, digital, PR, influencers)
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Lead US cross-functional teams of R&D, CTI, Supply Chain, CMI, Finance and Legal to ensure OTIF launches.
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Manage 1-2 direct reports (Associate Brand Managers)
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Work with Performance team to prepare customer-facing trade stories for the brand, identify & secure D4R launch opportunities.
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Own Dove hair US Innovation budget, including allocating budget between Dove hair initiatives, selecting relevant agency partners and activities.
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You’ll report to Dove Hair Brand Director Innovation & Engagement North America
What You’ll Need to Succeed:
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7+ years of previous experience with Brand Communication and Innovation development. Experience working with beauty brands is a plus
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Proven experience in communication development, spotting resonating insights and ability to translate these insights into best-in-class multi-channel engagement experiences.
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A well-informed Beauty “gut” coupled with an eye for aesthetic, design and attention for details, with focus on delivering premium, high-quality execution across all aspects of product mix
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Experience in leading cross-functional teams of R&D, Supply Chain, CMI and Legal, as well as agency-partners
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Deep Knowledge of US market, including understanding of retail landscape, customer dynamics, media landscape and how to win in the marketplace.
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Strengths on the following standards of leadership: Consumer Love | Business Acumen | Passion for High Performance | Agility
What We Can Offer You
Culture for Growth
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Top Notch Employee Health & Well Being Benefits
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Every Voice Matters
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Global Reach
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Unilever: Life | LinkedIn
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Strategy | Unilever
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Why work for Unilever
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Careers at Unilever
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Unilever Global Website
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Check Out Our Space
Pay: The pay range for this position is $135,600 to $203,300. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see
Equal Employment Opportunity Posters
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at
NA.Accommodations@unilever.com
. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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