Senior Digital Editor Job at Endeavor Business Media
The Mission: Endeavor Business Media is a rapidly growing US-based B2B media and events company founded in 2017. Endeavor’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi- channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, Endeavor Business Media is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward.
The Team: Endeavor places a high importance on its data-driven core values of accountability, continuous improvement and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity, and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development.
Senior Digital Editor
Control, Control Design, Automation World
- In collaboration with brand editorial and digital audience development leadership, direct the audience experience of the Control, Control Design and Automation World online communities, positioning and distributing content for maximum impact to grow audience, engagement and conversion activity; execute strategic growth initiatives as directed by the brand publisher, editorial leadership and executive team, as well as initiate new ideas.
- Work with the Control, Control Design and Automation World editorial teams to develop a schedule for digital content.
- Participate in weekly brand meetings and provide site traffic data, as well as performance metrics on podcasts and social media.
- Provide intelligence to editorial teams on category content interest levels and collaborate on content ideation to support internal and external conversion programs.
- Manage Control’s, Control Design’s and Automation World’s email newsletter programs.
- Edit, transcribe and publish podcasts.
- Manage the execution of show-daily newsletter deployments and recaps, as needed.
- Monitor and gather press releases and external news sources for articles and content ideas that would benefit the audiences and stakeholders of Control, Control Design and Automation World. Curate content from internal and external sources, and contribute original content.
- Lead development of social media and networking initiatives, with the goals of identifying, attracting, engaging and converting the company’s desired audience.
- Use Google Analytics and other tools to measure the performance of websites, emails, social channels and conversion programs to identify, communicate and respond to trends and maintain continual improvement toward goals.
- Maintain up-to-date knowledge of digital media tools and trends (content creation and distribution, search engine optimization, social media, etc.) and recommend ways to leverage them.
- Productively collaborate on cross-functional teams to ensure progress toward audience development, engagement and conversion goals.
- Manage internal conversion programs and collaborate on the execution of content marketing and conversion programs for external clients.
- Provide assistance and expertise to other Endeavor Business Media brands, as required.
You will also be expected to:
- Actively build understanding of the subject matter and audience needs for Control, Control Design and Automation World.
- Attain BASE proficiency.
- Contribute to the overall digital success of the Control, Control Design and Automation World brands, sharing ideas and assisting with duties as needed.
- Occasionally represent the titles at industry events, conferences, advertiser visits, and other opportunities to increase domain and market understanding and discover new content and contributors.
- Assist sales team in the positioning of non-commercial client content to the Control, Control Design and Automation World audiences, and respond to sales team’s requests for information.
Goals and expectations:
- Meet key audience engagement and conversion goals.
- Sustain proficiency in the BASE CMS and email management system.
- Build a robust, relevant and active digital offering of daily industry news.
To all current EBM employees: If you are interested in applying for this position, please apply through the intranet job listings.
We offer competitive benefits package including medical, dental, vision, life insurance, disability, 401(k), generous PTO & paid holidays. For consideration, please complete our online application and send cover letter, resume, and salary requirement.
Endeavor Business Media is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.
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