Senior Director of Digital Marketing Job at Source Global, PBC
Senior Director of Digital Marketing
At SOURCE Global, we have a bold vision to perfect water for every person in every place and as the Senior Director of Digital Marketing you will be responsible for driving digital marketing performance and customer lead generation.
SOURCE Global is looking for a Senior Director of Digital Marketing to join our Marketing and Communications team. The role is based in Scottsdale, AZ and will report to the Vice President of Marketing, Ashley Hower. At a glance, this position is responsible for driving our global performance marketing efforts to acquire new customers in both B2C and B2B channels and to create targeted brand awareness in key markets around the world. You will be responsible for all lead generation processes, from strategy, to implementation, to performance. To be successful, you must have experience; generating a high volume of leads with lean budgets, being creative and iterative in your daily practice with a growth hacking mindset and methodology and provide strong thought leadership in an ever-evolving marketing discipline. This is an operational role within a fast-growing, mission-driven, clean tech company that is committed to solving the global water crisis. At SOURCE Global, we have a bold vision to perfect water for every person in every place and as the Senior Director of Digital Marketing you will drive the digital strategy to bring this vision to life.
In this role, you will:
Expand SEO and SEM efforts and success- Implement the strategy for the ongoing expansion of customer acquisition
- Research and implement new channels of distribution
- Lead data analytics and manage CRM platforms
- Refine product positioning by region and sales channel
- Refine inbound lead generation process
- Improve lead quality
- Improve conversion rates
- Build targeted brand awareness in all sales channels
REQUIREMENTS
- 7+ years B2B and B2C digital marketing experience required
- 5+ years SEO/SEM experience required
- Experience leveraging data and consumer insights to inform digital marketing strategies and can champion the magical intersection of data and creativity to drive business performance
- Strong written and verbal communication skills
- Excellent self-management skills
- Must be performance and outcomes driven
- Must have experience generating a high volume of inbound leads off of a limited budget
- Deep understanding of marketing channels and consumer touch points, especially e-commerce, email, digital & social media
- Experience with domestic and international marketing preferred
- Proficiency with Hubspot or similar CRM preferred
THE IDEAL CANDIDATE
The ideal candidate excels is someone who embraces a mentality of “Yes, If.” They’ve got grit and tenacity and are ready to jump in and do whatever it takes to get the job done. They are also…
Talented
- You’re a Data Analyst- you take a data driven, growth hacking mindset to developing and refining our go to market strategy and product market fit.
-
- You’re a Practitioner – you not only define the strategy, but you are excited to roll up your sleeves and pitch in to get the job done
-
- You’re a Problem Solver – you can simplify complex information for an audience, migrate them through an acquisition funnel in new and underdeveloped sales channels
-
- You’re a Leader – you have a proven track record of building, growing and driving high performance teams
Communicative
-
- Asks questions until the next steps are absolutely clear
-
- You know what to add to the conversation to make the project even better
-
- You keep all teams informed on the status of your projects and respond to requests quickly
-
- Professional and diplomatic, can constructively process and apply feedback
-
- You know how to talk about your work clearly and effectively to sell your concepts
-
- Comfortable with applying process and strategy to challenges and can clearly articulate a step-by-step approach for coming up with a solution
-
- You are capable of managing projects that involve working with a diverse team
-
- You can multitask and are able to shift gears quickly and easily if needed
-
- You can prioritize projects, communicate progress, and deliver on time
Proactive
-
- You hold yourself accountable before you hold others accountable
-
- You help find solutions to challenges without waiting or asking for permission
-
- You always want to help out and learn something new
-
- You can anticipate problems before a project’s success is at risk
A DAY IN THE LIFE
As a Senior Director of Performance Marketing at SOURCE Global, you’ll spend a significant portion of your day working closely with the VP of Marketing and the larger Marketing organization to define and implement our global performance marketing strategy and will be working closely with the global business development team to generate new business leads and support existing customers with digital marketing strategies and assets. The typical work schedule is Monday-Friday, 8AM-5PM. Hours may be adjusted to meet key deadlines.
WHAT WE OFFER:
-
Competitive medical, dental, and vision plans
-
Paid Time Off (PTO) and paid holidays
-
Employer-paid short-term disability and long-term disability plans
-
Employer-paid life insurance
ABOUT SOURCE GLOBAL
The SOURCE team comes to work every morning with one purpose: perfecting your water and the water of everyone on this planet. Together with our customers, our partners, and our team, we are transforming the human relationship with water.
Our Vision
Perfecting water for every person, every place
Our Mission
Making drinking water an unlimited resource
Our Product
We designed SOURCE: a HydropanelTM that meets the drinking water needs of the more than seven billion people on earth. Applying thermodynamics, materials science, and controls technology, SOURCE needs only sunlight and air to make drinking water each day at homes, schools, offices and more.
Please Note :
caminobluff.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, caminobluff.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.