Senior Lead Marketing Consultant Small Business Card Acquisition and Channel Management Job at WELLS FARGO BANK

WELLS FARGO BANK Wilmington, DE 19803

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity, and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

About this role:

Wells Fargo is seeking a Senior Lead Marketing Consultant to join the Cards and Merchant Services (CMS) line of business. This Senior Lead Marketing Consultant will join the Small Business Card team with a focus on Acquisition and Channel Management.

Learn more about the career areas and lines of business at wellsfargojobs.com

In this role, you will:
  • Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs and initiatives that drive business outcomes for multiple products, business lines or more significant programs and seamless customer engagement across digital channels within marketing
  • Lead the strategy and resolution of highly complex and unique challenges which require in depth evaluation across marketing, delivering solutions that are long term, large scale and require partnership with cross functional groups to create digital experiences for more advanced initiatives that enable seamless customer engagement across digital channels
  • Provide vision, direction, and expertise to more experienced leadership on implementing significant business solutions that are large scale, highly complex initiatives across organizational boundaries requiring new strategies and thinking
  • Engage with partners, cross functional groups, business partners and lead vendor relationships
  • Serve as subject matter expert in digital marketing
Required Qualifications,:
  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
  • Business Credit Card experience
  • Proven ability to create a comprehensive marketing strategy to acquire customers and keep them engaged with the product
  • Proven ability to lead and build consensus amongst product, segment and center of excellence functions
  • Demonstrated ability to lead, influence, partner, and negotiate within a matrixed environment to gain commitment to accomplish business goals
  • Affiliate marketing experience
  • Digital marketing experience
  • Vendor and agency management
  • Experience actively managing, reporting on, and optimizing digital marketing campaigns and tactics
  • Experience leveraging data to create marketing audiences with unique characteristics
  • Experience marketing in regulated industry, and working closely with Legal and Compliance and Control partners to market products in a manner that meets all regulatory standards
  • High proficiency in Excel and PowerPoint


Job Expectations:
  • This position is not eligible for Visa sponsorship
  • Team is currently working a hybrid model, working on-site 3 days and off-site 2 days
  • Willingness to work on-site at stated location on the job opening
Locations:
  • 2200 Concord Pike, Wilmington, DE 19803
  • 800 S Jordan Creek Parkway, West Des Moines IA
  • 401 S Tryon St, Charlotte, NC 28202

    Required location(s) listed above. Relocation assistance NOT available for this position

    Salary range is determined by location of the job. May be considered for a discretionary bonus, Restricted Share Rights, or other long - term incentive awards.

    Please note: Based on the volume of applications received, this job posting may be removed prior to the indicated close date.
We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.



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