Social Media Specialist Job at Windsor Fashions Inc.

Windsor Fashions Inc. Santa Fe Springs, CA 90670

Job Summary:

Windsor is looking to add a Social Media Community Marketing Specialist to report to our Senior Social Media Manager. The perfect candidate should have a passion for working with consumers, sourcing and creating engaging content. The goal of this position is to help build and execute a social media strategy and should have a thorough understanding of social media marketing, audience engagement. This position will partner with the Digital Marketing teams to build and expand our social communities.

Essential Job Functions:

  • Lead community engagement on various social sites i.e. Facebook, IG, Pinterest, Snapchat, Twitter, Tik Tok, etc.
  • Develop calendar structure for social content by channel (frequency, content types, content sources, etc.)
  • Own process and tools for social channels (cross department and external process development, sourcing tools to drive efficiency in program management, etc.)
  • Source, curate, create and publish engaging content updates through unique posts and tweets relevant to the client business.
  • Day-to-day planning and execution of social media calendar and social content strategy and deliverables
  • Analyze content performance and engagement and provide actionable insights.
  • Create and edit branded dynamic written, graphic and video content that promotes audience interaction, increases audience presence on company sites and encourages audience participation.
  • Up-to-date with social trends, behaviors, and content usage.
  • Seek continuous improvement in all deliverables, templates, and processes.
  • Increase knowledge of industry improvements, best practices, new trends, and research.
  • Collaborate with internal teams—marketing, creative, e-commerce, merchandising, retail, etc., to develop weekly, monthly and seasonal campaigns that are consistent cross-channel.
  • Engage in social media presence creation on new and emerging social media platforms
  • Work as part of a team to develop large social media campaigns
  • Analyze and report on audience information and demographics, and success of existing social media projects
  • Propose new ideas and concepts for social media content
  • Use timelines and scheduled content to create and maintain a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits

Qualifications and Requirements:

  • 3-5 years of pertinent experience
  • Intermediate photo shop skills
  • Excellent knowledge of social media platforms and influencers
  • Intermediate skills with video editing software (iMovie, Final Cut Pro, Premiere)
  • Familiar with Google Docs, Sheets, etc.
  • Proficient in Excel
  • Able to take constructive feedback and direction
  • Strong follow up, follow through and organizational skills
  • Positive, flexible and fun outlook on work
  • Ability to adapt to changing priorities, ability to excel in an entrepreneurial, fast-paced culture
  • Experience with Social Monitoring Tools (ex: Hootsuite) a plus, ability and interest to pick up new software platforms quickly a must
  • Must be punctual
  • E-commerce apparel experience
  • Bachelor’s degree in Marketing or Communications

WINDSOR EQUAL OPPORTUNITY EMPLOYER

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: Hybrid remote in Santa Fe Springs, CA 90670




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