Social Strategist Job at Keurig Dr Pepper
Job Overview:
#LI-Hybrid Total Rewards:
Social Strategist
Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.
We are seeking a Social Strategist to help take Keurig Dr Pepper’s iconic brands to the next level across social media. The Social Strategist will be a key player on the Brand Engagement & Strategy team, responsible for defining our brand roles and vision across channels, and bringing it to life through creative briefs. They should be well versed in the latest social trends across channels, understand best practices, and have a point of view on all things social they can share with brand teams.
If you are curious, passionate about brands and social media, tuned into pop culture, and eager to collaborate, read on…
WHAT YOU’LL DO:
Requirements:
Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.
We are seeking a Social Strategist to help take Keurig Dr Pepper’s iconic brands to the next level across social media. The Social Strategist will be a key player on the Brand Engagement & Strategy team, responsible for defining our brand roles and vision across channels, and bringing it to life through creative briefs. They should be well versed in the latest social trends across channels, understand best practices, and have a point of view on all things social they can share with brand teams.
If you are curious, passionate about brands and social media, tuned into pop culture, and eager to collaborate, read on…
WHAT YOU’LL DO:
- Keep a strong eye towards social trends and content to ensure that we’re always pushing the limits of what’s possible on each social platform
- Look for new ways to improve the social experience across platforms
- Collaborate with team members on providing breakthrough ways to show up in paid and organic social, based on data-driven insights, audience behaviors, cultural trends, competitive landscape, and new platform features
- Assist and collaborate on building social media audits and inspiring creative briefs
- Develop and oversee branded content calendars and their implementation
- Work with other Strategists to develop relationships with key platforms to be seen as a preferred partner and gain opportunities to test new ad offerings
- Work with creative teams, designers, and producers to develop highly engaging, business-driving campaigns and content that get talked about and shared
- Track and evaluate emerging platforms and ad formats, and recommend approaches to improve social media performance and content optimization
- Evaluate and report on performance of campaigns, using additional support from media and data partners
- Foster collaborative relationships with internal partners and stakeholders, including Campaign & Content Creative, Design, the brand teams, Media, PR/Influencer team, Data & Analytics
- Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun
WHAT YOU’LL BRING TO THE TABLE:
- A minimum of 5 years of experience as a social strategist and/or community manager in a top tier creative organization
- A deep understanding and working knowledge of social media platforms, audience behaviors, best practices, and trends
- An insatiable curiosity and passion for creative content across social media
- A demonstrated ability for inspiring the creative department and cross-functional teams
- Exceptional written and presentation skills
- The ability to find a needle in a haystack and then strategically elevate moments that matter across social
- An ability to turn data and observations into useful insights
- An entrepreneurial spirit and a strong work ethic
- An infatuation with beverages, a love of brands, and a lifelong affair with all things creative
- CPG and brand-side experience a plus
- Please be prepared to come with documented examples of social strategies you’ve authored
#LI-Hybrid
Benefits Statement- Salaried
Salary Range: 91,300-167,790- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
ABOUT KDP
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.
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