Specialist, Marketing Communications - Fiber Job at Rise Broadband
The Marketing Communications Specialist analyzes marketing and promotional needs, and designs and implements marketing communications strategies that support organizational objectives. This role is a key player in driving fiber expansion and is responsible for launch marketing activity and activation in new fiber broadband markets. This role works cross-functionally to launch and grow the company’s fiber in new markets. Key performance indicators include achieving launch penetration targets, average revenue per unit (ARPU), and achieving revenue goals.
Essential Duties/Responsibilities
Owns go-to-market (GTM) strategy, planning introduction, launch, and execution of new fiber to the home (FTTH) markets.- Drafts marketing communications to create awareness of fiber in new markets, including social media management, email campaigns, direct mail, promotional publications, presentations, advertisements, brochures, and other marketing tactics.
- Reviews and edits messages to ensure that they are clear, thorough, on-brand, and effective.
- Suggests ways of tailoring messages and delivery channels based on the targeted audience.
- Drives, collects data on, and closely monitors the performance of specific communications or campaigns, including pre-registration sign ups and pre-drop conversions.
- Works with local stakeholders to understand competitive landscape and to identify local GTM opportunities.
- Collaborates with sales and marketing team to implement GTM strategy.
- Builds, tracks, and grows sales funnel across all fiber markets.
- Monitors launch status and reports milestones to support penetration targets in alignment with organizational goals.
- Optimizes fiber launch strategies and documents launch timelines and processes.
- Other duties as assigned.
Job Requirements
- Bachelor’s degree in marketing, advertising, public relations, or related field and minimum of 3 years of marketing or project management experience, preferably in the telecommunications industry.
- Demonstrated success coordinating and launching products and/or services.
- Detail oriented with superb organizational skills.
- Excellent written and verbal communication skills.
- Ability to multitask and prioritize, think strategically, and work cross-functionally.
- Experience in interacting with and engaging diverse operational groups.
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook required; Google Earth preferred.
Working Conditions
Employee remains in the sitting position for prolonged hours. Employee is occasionally required to stand, walk, use hands to handle or feel objects, tools or controls; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.- Working conditions may include being in an open (shared) cubicle/workspace area.
Disclaimer
This job description is not meant to be an all-inclusive statement of every duty and responsibility which will ever be required of an employee in this position, however, the employee will be held responsible for all duties assigned.
Please feel free to review our Benefits at the following link: https://www.risebroadband.com/careers/benefits
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