Responsibilities:

• Oversee copywriting for core brands, delivering a consistent voice and messaging that pays off on brand strategy
• Concept and collaborate with art directors, visual designers, and content creators to deliver high-performing creative from concepting campaigns to conversion-oriented communications
• Create engaging, response-generating copy that communicates our personalized offers and benefits of our loyalty program at scale
• Deliver data-driven, insightful content for all channels—video/animation, email, landing pages, social media assets, digital advertising, and unique activation ideas
• Champion the brand voice and the value of persuasive copy as well as uphold all brand standards across all communications
• Partner with marketers to optimize customer acquisition and retention efforts—through create-test-iterate model continually evolving the impact and effectiveness of segmented customer conversations
• Maintain and iterate tone of voice principles, copy styles and messaging themes
• Adapt feedback, analytics, and insights across the lifecycle journey to continually iterate and improve copy efficacy
• Drive day-to-day copy deliverables and offer mentorship and support for copywriters on your team
• Partner with compliance and review teams to incorporate ongoing requirements and feedback, while ensuring creative work adheres to brand standards

Qualifications:

• 7+ years of copywriting experience in an agency or in-house marketing environment; experience in beauty, retail, health, or Client a plus
• Diverse portfolio showcasing exceptional brand and social campaign copywriting, and CRM strategy across a variety of media.
• Expert knowledge of campaign development and advertising workflow processes
• Advanced understanding of how to implement strategies to nurture customers, drive engagement, and accelerate the purchase process
• Excellent organization, presentation, and communication skills
• Thorough attention to detail and grammar
• Potential experience a plus: working with marketing automation tools, web publishing tools like Figma, and dashboards within CRM like tableau to identify core insights, and optimize messaging and performance.
• Demonstrable training in writing: e.g. Bachelors in English, Communications or Journalism; or equivalent.

Job Type: Contract

Salary: Up to $60.00 per hour

Benefits:

• 401(k)
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 3 years (Required)
• Copywriting: 3 years (Required)

Work Location: Remote

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