JOB DESCRIPTION
Job Title
(30 character limit) Communication Specialist Job Code

Division/Function Department of Pediatrics/DBP Career Level/
Grade Level 52

Reports To
FLSA

GENERAL PURPOSE

The General Purpose provides a concise, high level overview of the role, level, and scope of responsibility consisting of 3-4 sentences.
It provides a basic understanding of the job and a concise summary of why the job exists and how it makes an impact.

This position will focus on internal (interdepartmental and University-related) and external communications to support all employees of the Developmental and Behavioral Pediatrics Department
Internal communication goals include promotion of a supportive, team-based work environment where information is shared readily and easily accessible to all employees. External communications will include website optimization and continuous content upkeep. The Communications Specialist will have a dotted line reporting structure to Pediatric Web design team to ensure social media presence, website development and digital marketing strategies for the DBP Department meets industry best practices and URMC brand and marketing standards. Marketing outreach will be geared toward referring physicians as well as directly to the consumer.

JOB DUTIES AND RESPONSIBILITIES
This section contains a description of the 4-7 separate duties and responsibilities that make up the position. Assign each responsibility a percentage of time (increments of 5% and no one responsibility greater than 25%) to total 100%. Select an indicator (Y/N) for essential function and remote work. Job Duties should be listed in order of percentage of time, with highest percentage first. When estimating percentage of time, it can be considered that 10% of a week is 5 hours or 5 weeks in a year.

% of Time Can Be

Spent Essential*
Responsibility (Must total Function Performed

100%) (Y/N) Remotely
(Y/N)

Oversee use and maintenance of communication support 50% Y Y

tools to disseminate information to all departmental employees- including but not limited to:

• University updates, overall changes impacting employees, departmental announcements, employee recognition, resources, and reminders.
• Use communication support tools to keep information current and useful, increase communication regarding operational functions, and to improve the overall work experience for the department
• Optimize and maintain external communications (i.e. website, social media accounts, traditional print media) in

1

% of Time Be

Responsibility Spent Essential* Can

(Must total Function Performed
Remotely

100%) (Y/N) (Y/N)
accordance with best practice and URMC guidelines. along with meetings (in-person and remote) including practice outreach.

• Under guidance of the Admin and Finance, and in concert with URMC Marketing, work to implement market data findings into digital and traditional marketing strategies aimed at referral sources and consumer education/awareness and outreach
• Establish and maintain a regular schedule for soliciting and documenting information from faculty and staff members regarding status of service lines, updates, initiatives, accuracy of existing content.
• Establish and maintain a routine schedule for visiting and connecting with all locations and department divisions in order to become and remain familiar with the departmental functions, understand needs and services, and optimize morale.
• Participate regularly in community events to share and disseminate plain language information on DBP programs to consumers.

Provide oversight and coordination for use of social 20% Y Y

media:

• Follow University policy and procedure for requesting and monitoring DBP and SCDD Facebook pages,

Instagram, and Twitter (SCDD, DBP Clinical Services, and UR LEND).

• Review activity on social media pages routinely as directed by University guidelines. Address negative posts appropriately, working closely with the

Department of Pediatrics and Public Relations.

• Train DBP staff on appropriate usage of social media as allowed under University guidelines.
• Monitor and report metrics and trends describing social media reach. Prepare presentations on effectiveness of social media sites as required for

2

% of Time Can Be

Responsibility Spent Essential*
(Must total Function Performed

Remotely
100%) (Y/N) (Y/N) annual Divisional, Departmental and sponsor- mandated reporting.

Coordinate and manage reporting for division programs, 10% Y Y

including SCDD and LEND

• Serve as the primary manager for the National

Information Reporting System (NIRS), including coordinating all data entry and data exports

• Contribute data exports and related materials to annual reports (i.e., every year) and close out reports (i.e., every 5 years)
• Support DBP faculty and staff in data entry and reporting, including providing direct support and supervision, developing user-friendly reporting systems, and regularly managing data quality
• Work with LEND and UCEDD administrators to cross- pollinate program data, to ensure comprehensive reports to federal funders
• Design, manage, and analyze consumer satisfaction surveys and related data, as required by SCDD federal funders.

Serve as an accessibility liaison to Department of 10% Y Y

Pediatrics Web Services. Maintain and improve the division website presence, improve design, usability and accessibility.

• Keep abreast of accessibility legislation and guidelines, making improvements to DBP site to adhere to recommended universal accessibility standards (currently 508/WCAG 2.0 AA).
• Determine the most effective design for the site structure in order to reduce redundancy and improve

DPB programmatic effectiveness.

• Identify opportunities to adopt new functionality that improves user experience.
• Coordinate with Pediatrics Web Services around site analytics data to determine most effective site

3

% of Time Can Be

Responsibility Spent Essential*
(Must total Function Performed

Remotely
100%) (Y/N) (Y/N) structure in order to target content, drive traffic and improve DBP program visibility.

• Collaborate with Departmental and URMC web teams to develop and test new functionality.
• Prepare presentations on effectiveness of website as required for annual Divisional, Departmental and sponsor-mandated reporting.
• Communicate with Pediatrics Web Services around strategies to ensure visual accessibility and plain language of website content

Provide general technical support to DBP: 10% Y Y

• Provides desktop support for new applications to all faculty and staff
• Coordinate and train on project management systems and required communication tools

(e.g., Microsoft Teams, Sharepoint)

• Provide tech support for large virtual meetings essential to division functions, including LEND and ECHOs

*Essential functions are those functions that the individual who holds or desires the position must be able to perform with or without a reasonable accommodation. A job function may be deemed essential based upon several factors such as whether: 1. the position exists for performance of the function; 2. the number of employees available who can perform the function and limitations on the ability to reassign it; or 3. the degree of skill or expertise required to perform the function.

QUALIFICATIONS

This section lists the level of job knowledge (such as education, experience, knowledge, skills and abilities) necessary to do this job and whether it is required or preferred. Required qualifications are the minimum level of qualifications needed to perform this job. Preferred qualifications are “nice to have”, but are not essential to the day-to-day functions of the job.

Description Required/Preferred
Bachelor's degree with major course work in social or Required

Minimum
Education technical field and some graduate level course work in that field (or library science or information science)
One year of experience in newspaper or magazine writing, Required either in broad subject areas or in a specialized field

Experience (physical sciences, social sciences, etc.) required; + Or an equivalent combination of education and experience required. + One to three years progressive experience in patient care, marketing, public relations, communications,

4

practice management, medical sales, or other health related field or equivalent combination of education and experience preferred + Experience with technical support preferred
Must possess excellent verbal and written communication Required skills. Ability to work collaboratively and build strong team- based relationships. Must be highly motivated, innovative, and self-starter required. + Ability to travel between locations required. The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the
University’s mission to Learn, Discover, Heal, Create – and
Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic

Knowledge, Skills
& Abilities information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations. How To Apply All applicants must apply online. EOE
Minorities/Females/Protected Veterans/Disabled

This position requires an annual re-certification in HIPAA Required awareness and annual renewal of a Strong Commitment contract. Incumbent must demonstrate dedication to professional development with at least forty hours of

Certification training or development activities annually. Keep abreast of trends related to website features and user preferences by self-study, attending job-related seminars, courses or conferences.

JOB SCOPE

Place an “X” next to the ONE statement that applies the majority of the time in each category.
Critical Thinking

Basic level of problem solving ability. Follows policies and procedures where facts are readily available.

Moderate level of problem solving ability. Gathers and interprets data to solve routine problems that require verification. Some independent judgement required.

X Independent level of problem solving ability. Resolves semi-complex problems that require independent judgement.

5

High level of problem solving ability. Integrates and interprets data from diverse sources to find solutions to very complex problems.
Freedom to Act

Work is closely managed and reviewed for accuracy and adequacy. Follows specific, outlined and detailed instructions.

Work is accomplished with moderate supervision. Follows established and detailed directions. Work is reviewed for accuracy and overall adequacy.

X Work is accomplished with limited direction. Determines and develops approach to solutions. Work is evaluated upon completion to ensure objectives have been met.
Work is accomplished without considerable direction. Exercises judgement in selecting methods, techniques, and evaluation criteria in obtaining results. Exerts significant latitude in determining objective of assignment.
Takes calculated risks with consultation from an expert.
Works with minimal direction toward predetermined long-range goals. Acts independently to determine methods and procedures on new or special assignments. Determines and pursues courses of action essential in obtaining desired results. Takes calculated risks.

Supervision of others (including hire/fire)
X No supervisory responsibility
Non-supervisory leader (Example: team leader, coordinator, or mentor)
Supervisory (two or more fulltime direct reports or equivalent)

6

Planning

Executes goals and objectives established by supervisor or manager.

Develops individual goals and sets individual daily priorities and tasks. Goals and objectives are monitored by supervisor or manager.

X Develops and executes goals and objectives for a department or functional group. Recommends and gives input to strategic initiatives.

Creates business strategies for long-term strategic objectives. Monitors results of initiatives.
Consequence of Error

Failure to accomplish results can normally be overcome without significant effect on the organization.

X Failure to achieve results or erroneous judgements may require allocation of additional resources to correct and/or achieve goals.

Failure to obtain results or erroneous judgements or recommendations would normally have serious results and may require substantial expenditure of resources to correct and/or achieve goals.

Erroneous decisions or recommendations would normally result in the inability to reach crucial organizational objectives and may have prolonged effect, as well as the expenditure of substantial resources.

Erroneous decisions or recommendations would normally result in failure to reach goals crucial to significant organizational objectives and would profoundly affect the image of the organization.

Financial Responsibility (Please check all that apply)
Signing responsibility
Manage pre-determined budget
Independent judgement and responsibility to develop employer or departmental budget
Responsible for revenue generating processes less than or equal to $1M
Responsible for revenue generating processes $1M to $5M
Responsible for revenue generating processes greater than $5M
Independent judgement and authority to commit the employer in matters of significant financial impact

PHYSICAL/SENSORY REQUIREMENTS AND WORKING ENVIRONMENT

Indicate the physical/sensory requirement for each activity. Also indicate weight requirements where applicable
Activity Rarely, Occasionally, Frequently, Continuously or N/A** Weight***

Stationary Standing Frequently

Sitting Frequently

Walking Occasionally

Crawling Rarely

Balancing Rarely

Lifting/Carrying Occasionally Up to 15lbs

Pushing/Pulling Occasionally Up to 15lbs

Bending Occasionally

Squatting Occasionally

Kneeling Occasionally

Twisting/Turning Occasionally

Climb Rarely

Stoop Occasionally

Overhead Reaching Occasionally

Typing/Keyboarding Frequently

7

Driving (car/equipment) Occasionally

Critical Frequently
Thinking/Organization
Talking on Phone Frequently

Talking in Person Frequently

Hearing in Person Frequently

**Key to frequency codes:
R = Rarely (less than 0.5 hours per day) C = Continually (5.6 - 8.0 hours per day)
O = Occasionally (0.6 - 2.5 hours per day) N/A = Not Applicable
F = Frequently (2.6 - 5.5 hours per day)
***Weight: Up to 10Ibs; Up to 20lbs; Up 35lbs; Up to 50lbs; Greater than 50lbs

Hazard Assessment
Please enter a “Y” next to any hazard that this job is subjected to in a normal workday
Hazard
Present Hazard Type Hazard Description

(Y/N)
Toxic: A chemical that exposes a person by absorption through the skin, inhalation, or through the blood stream that causes illness, disease, or death. The amount of chemical exposure is critical in determining hazardous effects. 1910.1000 for chemical hazard information.

N Chemical Flammable: A chemical that, when exposed to a heat ignition source, results in combustion.
Typically, the lower a chemical’s flash point and boiling point, the more flammable the chemical.
Check MSDS for flammability information
Corrosive: A chemical that, when it comes into contact with skin, metal, or other materials, damages the materials. Acids and bases are examples of corrosives.

N Chemical Reaction: Self-explanatory
Explosion Over Pressurization: Sudden and violent release of a large amount of gas/energy due to a significant pressure difference such as rupture in a boiler or compressed gas cylinder.
N Shock/Short Circuit: Contact with exposed conductors or a device that is incorrectly or inadvertently grounded, such as when a metal ladder comes into contact with power lines. 60Hz alternating current (common house current) is very dangerous because it can stop the heart.
Fire: Use of electrical power that results in electrical overheating or arcing to the point of combustion or ignition of flammables, or electrical component damage.

Electrical Static/ESD: The moving or rubbing of wool, nylon, other synthetic fibers, and even flowing liquids can generate static electricity. This creates an excess or deficiency of electrons on the surface of material that discharges (spark) to the ground resulting in the ignition of flammables or damage to electronics or the body’s nervous system.
Loss of Power: Critical equipment failure as a result of loss of power.

Strain: Damage of tissue due to overexertion (strains and sprains) or repetitive motion.

Y Ergonomics Human Error: A system design, procedure, or equipment that is error-provocative. (A switch goes up to turn something off).

N Excavation Soil collapse in a trench or excavation as a result of improper or inadequate shoring. Soil type is
(Collapse) critical in determining the hazard likelihood.

Y Fall (Slip, Trip) Conditions that result in falls (impacts) from height or traditional walking surfaces (such as slippery floors, poor housekeeping, uneven walking surfaces, exposed ledges, etc.)

N Temperatures that can cause burns to the skin or damage to other organs. Fires require heat
Fire/Heat source, fuel, and oxygen

N Mechanical/ Vibration that can cause damage to nerve endings or material fatigue that results in a safety-critical
Vibration failure. (Examples are abraded slings and ropes, weakened hoses and belts.)
(Chaffing/
Fatigue)

N Mechanical Self-explanatory; typically occurs when devices exceed designed capacity or are inadequately
Failure maintained.

8

N Mechanical Skin, muscle, or body part exposed to crushing, caught-between, cutting, tearing, shearing items or equipment.
N Noise Noise levels (>85 dBA 8 hr TWA) that result in hearing damage or inability to communicate safety- critical information
N Ionizing: Alpha, Beta, Gamma, neutral particles, and X-rays that cause injury (tissue damage) by

Radiation ionization of cellular components.
Non-Ionizing: Ultraviolet, visible light, infrared, and microwaves that cause injury to tissue by thermal or photochemical means.

N Struck by (Mass Accelerated mass that strikes the body causing injury or death. (Examples are falling objects and
Acceleration) projectiles.)

N Struck Against Injury to a body part as a result of coming into contact of a surface in which action was initiated by the person. (An example is when a screwdriver slips.)

N Temperature Temperatures that result in heat stress, exhaustion, or metabolic slow down such as hypothermia.
Extreme

(Heat/Cold)
N Visibility Lack of lighting or obstructed vision that results in an error or other hazard.
N Weather Phenomena (Snow/Rain/ Wind/Ice) Self-explanatory.

Approvals Signature Date

HR Business Partner:
Compensation Analyst:
Approver:

9

Job Type: Full-time

Pay: $3,500.00 - $5,000.00 per month

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Rochester, NY 14620: Reliably commute or planning to relocate before starting work (Required)

Work Location: Hybrid remote in Rochester, NY 14620

Please Note :
caminobluff.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, caminobluff.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.