Overview

Hearst Media Production Group (HMPG) is seeking an experienced promotion and brand manager to lead our national marketing and digital content strategies. With a focus on advancing the visibility of our E/I, entertainment and news/information programming, this hybrid role will interface with the HMPG management team, show producers, our national network and streaming partners, and program sponsors.

The position jointly reports to the EVP, General Manager of (E/I) and EVP, General Manager (Entertainment), with a dotted line to the President of HMPG.

The position is based in our new state-of-the-art Hearst facility in Charlotte, NC.

Duties and Responsibilities

• Provide creative support and marketing direction for HMPG national shows, establishing templates and systems for production of topical and image promotion
• Oversee digital content, marketing, and social media team, in support of our national programming
• Manage internal and external press and PR resources, participate in the creation of PR events
• Manage graphics and branding resources, working with the Hearst Television graphics hub
• Participate in client and sponsorship meetings on show promotion and branding, digital strategies and press and PR activity
• Oversee HMPG corporate marketing and branding, including presentation materials, corporate website development and management, and write/produce corporate video presentations as needed
  

Experience

• 10+ years in national and/or station marketing, promotion, brand management
  

Qualifications

• Balance of creative development and strategic planning skills
• Commitment to excellence and quality promotion, marketing, and branding
• Proven skills in the management, development, and execution of effective digital strategies
• Demonstrated press and PR implementation
• Strong graphic development and branding skills
• Collaborative approach with management, business partners and clients
• Creative writing and conceptualization; ability to craft compelling messages and presentations based on market research
• Detailed-oriented and organized
• Excellent communication and interpersonal skills
  

Education

• Related experience and/or training considered as well as a combination of education and experience
• HMPG is a proud supporter of military veterans. Related military training and experience will be considered
  

About Hearst Media Production Group

Hearst Media Production Group (HMPG), a business unit of Hearst Television, is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services. HMPG produces hundreds of hours of programming annually across linear, streaming, digital and social media platforms for domestic and international distribution in nearly 100 countries. Its popular shows include the Emmy Award-winning educational/informational (E/I) programming blocks airing weekends nationwide including “Weekend Adventure,” on ABC stations; “CBS Dream Team,” on the CBS Network; “The More You Know,” on the NBC Network; “One Magnificent Morning,” on The CW Network; “Mi Telemundo” on the Telemundo Network and “Go Time!” on independent stations. HMPG also produces and/or distributes a diverse slate of other programming and content including “Matter of Fact with Soledad O’Brien,” America’s #1 nationally syndicated public affairs news magazine; “Law&Crime Daily,” “Consumer Reports TV,” and the company’s dedicated FAST channels “Xplore,” “The Jack Hanna Channel” and “Rovr Pets,” available on some of the most popular smart TVs and streaming platforms. HMPG is represented by United Talent Agency.

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.