Digital Marketing and Social Media Associate Job at Touro University New York
Overview:
The Digital Marketing and Social Media Associate will serve as the social media point of contact, under the supervision of the Executive Director of Administration, interfacing with the corporate marketing team. The Digital Marketing and Social Media Associate will provide administrative, event, recruitment, and marketing support for the program offices of the Graduate School of Technology (GST), under the supervision of the Executive Director of Administration.
Responsibilities:
- Under supervision of the Executive Director of Administration (hereafter referred to as the Exec. Director) and working within the guidelines of the Touro Communications office, serves as the point-of-contact for all GST social media activity, to plan and implement a social media calendar.
- Work with the Exec. Director to program various social media accounts and to maintain and execute original content in line with the latest best practices.
- Work alongside outside resources and marketing experts to help organize GST’s social media calendar and to help generate social media posts
- Use the Customer Relationship Management (CRM) system as a tool to report social media metrics and data analysis
- Write and edit social media content
- Work alongside the corporate multimedia editor in creating graphics and videos for social media
- Provide student recruitment and marketing assistance using the Customer Relationship Management (CRM) system as a tool including recruitment outreach to prospective students under the guidance of the Exec. Director and the Program Directors.
- Serve as CRM project manager for social media and event campaigns and assist with running events with occasional evening hours for events (not on Friday evenings).
- Perform standard office duties: data-entry, record keeping and filing, ordering and maintaining supplies, answering phones, copying, and other clerical duties as assigned.
- Correspond with different departments, coordinating professional development workshops, and events for prospective students
Education/ Experience
- Minimum of an associate degree; at least 1 year of similar prior experience
Knowledge/ Skills/ Abilities
- Strong communications and interpersonal skills
- Ability to take initiative and work independently
- Proficiency in execution of social media campaigns and in Microsoft Office Suite including Word, Excel, PowerPoint, & Outlook (required)
- Proficiency in a CRM system (preferred) and basic knowledge of social media analytics tools (preferred).
Travel
- Occasional travel to career fairs in NY metro area
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