Director, Social Media Strategy Job at Brandeis University
Brandeis University is delighted to announce a career opportunity as the Director of Social Media Strategy in the Office of Communications, Marketing and External Relations. Brandeis University offers generous benefits package including tuition remission for employees and dependents; paid time off; medical and dental insurance with a generous retirement savings match. Brandeis is located in Waltham, Massachusetts only 10 miles from Boston with easy access to 128/95 and the Mass Pike, with free parking and a commuter rail stop across the street.
Are you a social media strategist looking for an opportunity to provide expertise to make an impact, aligning a highly ranked University mission to content shared across social media? Are you future-focused, on point with messaging and at the forefront of the new and different platforms?
As the director, you would need to be proactive to engage prospective students and current students for whom social media is their primary source of information. You would also be involved in monitoring and responding to evolving online conversations and would provide insight to campus leaders as appropriate.
A successful candidate will:
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Direct the university’s brand voice across all social platforms, conveying a positive, lively, upbeat view of life at Brandeis for current students, prospective students, families, media and other audiences as appropriate, and ensure that information is conveyed in a timely manner. Actively follow developments in the social space and ensure Brandeis keeps pace with rapidly-evolving media. Maintain editorial calendar and organize social content plans for all channels. Oversee two direct reports who create social content; provide mentorship and support their career development. 60%
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Understand and implement use of key performance indicators relevant to key social-led initiatives to measure success; present these key performance indicators (KPIs) to university leaders. 10%
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Coordinate with university partners, for example, in Admissions and Institutional Advancement, to assist with their key goals. Serve as an advisor to other communicators across campus in choosing which social media and marketing platforms to use, the type and frequency of content to post, and other best practices. 10%
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Serve as the primary social media point of contact during crisis situations. Monitor and respond to evolving conversations online and provide insight to campus leadership during emergencies or crises. Available to respond to emergencies in off hours when necessary. 10%
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Maintain an external lens – build knowledge of higher education trends and peer institutions’ social activities – maintain relationships with peers at other universities to learn from others about best practices. 10%
What You Need to Succeed
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At least 7 years of relevant professional experience, preferably in higher education or other large, complex organization. The ability to work independently as well as in a team environment is essential.
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Experience managing social media channels, particularly TikTok, LinkedIn, Instagram, Facebook and Twitter, and tools, such as Juicer.
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Experience in supervision and management of people is required.
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Must be able to solve complex problems quickly and maintain creativity in a fast-paced environment.
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Strong communication skills - both oral and written. Must be able to write and edit copy for posts.
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Exhibits strong leadership skills - confident speaker, strong presentation skills, articulate, optimistic, persuasive, and professional at all times.
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Strong strategic thinking ability.
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Mentoring ability - be a good teacher and positive example for other team members, and be able to communicate social concepts to experienced leaders less familiar with the platforms.
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A thorough understanding of accessibility requirements
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Understand and celebrate the value of diversity, equity and inclusion in the workplace and on our social channels.
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Given the nature of content being handled, ability to handle and protect sensitive information.
Closing Statement
Brandeis University is committed to providing its students, faculty and staff with an environment conducive to learning and working and where all people are treated with respect and dignity.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color,
ancestry
, national origin, ethnicity,
caste
, sex, pregnancy, sexual orientation, gender identity/expression, including transgender identity, religion, disability, age, genetics, active military or veteran status and any other characteristics protected under applicable federal or Massachusetts law.
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