SEO Specialist II Job at Cox Corporate Services
Company:
Cox Automotive - USA
Job Family Group:
Marketing
Job Profile:
Search Engine Optimization Support Specialist II
Management Level:
Individual Contributor
Travel %:
No
Work Shift:
Day (United States of America)
Job Description:
Dealer.com, a Cox Automotive Brand, is currently looking for an SEO Specialist II to join our team.
The SEO Specialist II is responsible for delivering on Dealer.com’s Advanced and Premium levels of Search Engine Optimization services to its subscribers to help them achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the clients’ websites, determining what action to take to increase site performance, and collaborating with client, and internal stakeholders like the SEO Copywriter, on a monthly basis on strategy. The SEO Specialist is the client’s point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also as direct access to the Specialist via email or phone as needed.
Your Role:
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Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence.
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Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, or save potential cancellations.
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To improve client site performance in search engines, and utilizing Dealer.com's web platform, execute on strategies using strictly white-hat search engine optimization tactics. Including content writing and optimization, metadata optimization, schema markup implementation, canonicaling of URLs, 301 redirects, NAP alignment, and natural backlink building.
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Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
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Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com's SEO program. Reports include details on the impact of the SEO campaign, specific key performance metrics, challenges the site is facing, solutions to those challenges, and the work completed along with the reasoning behind the effort.
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To assist with identification of potential site improvements, utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro.
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Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
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Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.
Minimum Qualifications:
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2-4 years of experience in digital marketing, SEO, social media, advertising, or related field
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Experience in customer service or client-facing roles
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Bachelor’s Degree in Marketing, Business, Communications or other related field preferred or equivalent work experience may be considered
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Understanding of how search algorithms work
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Knowledge of search engine optimization tactics
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Strong customer service and client relationship skills required
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Ability to manage competing priorities
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Working knowledge of Microsoft Office
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Excellent written and verbal communication skills
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Self-directed, driven, and enthusiastic
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Basic knowledge of HTML
What We Look For (Preferred):
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Demonstrable experience creating and executing SEO campaigns
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Solid knowledge of website analytics tools, such as Google Analytics
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Working knowledge of HTML, CSS, and broad website concepts
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Previous client relationship or account management experience
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Proficient with Microsoft Office
Compensation and Other Benefits:
Hourly pay rate is $18.79 – 28.22/hour. The hourly rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's experience. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Employees receive a minimum of sixteen hours of paid time off every month and seven paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Us:
Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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