Position Title

Digital Marketing Manager

Location

Orlando, FL

Department

Marketing

Reports To

Marketing Director

Classification

Full-Time Exempt

Grade

5

Summary of Position

The Digital Marketing Manager serves as the section lead on strategic development and technical implementation across all digital properties.

Essential Functions

• Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Lead the improvement of our websites and user funnels by working closely with internal teams to maximize visibility of our brand(s).
• Update and manage all content on the USTA Florida, USTA Florida Foundation, and USTA Florida managed facilities websites, using WordPress and other content management systems, as needed.
• Develop and manage feeds, content, and notifications on the USTA Florida app.
• Provide direction, training, and support to all program and regional staff on appropriate practices for all USTA Florida digital platforms.
• Lead analyzing, reporting and translation of data to perform testing and optimization across all digital platforms.
• Collaborate with vendor partners, particularly managing day-to-day operations and long-term improvements with web developer.
• Brainstorm new and creative growth strategies.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Optimize processes and workflows to maximize team productivity.
• Serve as marketing liaison to departments and projects, when assigned
• Other duties as assigned by team leader

Supervisory Responsibilities

NONE

Internal Relationships

• USTA Florida Staff
• USTA National Staff
• Providers and volunteers

Travel Demands

• Travel Required

Minimum Qualifications

• Bachelor’s Degree in Digital Marketing or related field
• At least 5 years of experience maintaining a brand’s digital presence
• Minimum of 3 years of experience in collecting, analyzing and reporting on data to guide decision making
• Demonstrated proficiency with WordPress and Google Analytics
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B testing
• Working knowledge of ad serving tools
• Knowledge of HTML, CSS, and JavaScript development and constraints
• Proficient with Microsoft Office 365, including One Drive document sharing component and Teams
• Must possess and maintain a valid driver license and a record that meets our company’s insurance standards
• Must be able to read and write English
• Must have a professional and positive attitude
• Must be able to work a flexible schedule, including weekends as needed
• Must be able to pass the USTA Safe Play and USTA FL Section background checks

Knowledge, Skills and Abilities

• Proactive and self-motivated
• Foster an environment of innovation
• Outstanding communications skills, oral and written
• Comfortable working with all forms of technology (Apple/Android/Google)
• Customer service friendly and professional
• Problem solver, analytical and results driven
• Excellent judgment and decision making
• Team-oriented
• High level of energy and enthusiasm
• Bilingual preferred

Work Environment

• Generally, work in an office environment with standard office equipment
• Work shifts may vary – flexibility is required
• Works in and out of office for events – exposed to outside weather

Physical Demands

• Light - 5 pounds frequently, up to 20 pounds periodically

Updated

June 24, 2022

Reviewed By

Executive Director

This description is intended to describe the type of work being performed by a person assigned to this job. It is not an exhaustive list of all duties and responsibilities required by the employee. Position expectations may be subject to change as the needs of the organization change.

USTA Florida is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, or any other category protected by law. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotion, or any other condition.

USTA Florida will make reasonable accommodations for qualified individuals with known disabilities.

Job Type: Full-time

Pay: $54,900.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

COVID-19 considerations:
USTA Florida follow CDC guidelines with respect to Covid-19. You either must show proof of vaccination or apply for an exemption based on medical or religious reasons.

Ability to commute/relocate:

• Orlando, FL 32827: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of Digital Marketing Campaign Planning and Execution experience do you have?
• References are required

Work Location: In person

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