Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

About Publicis Media:

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Mediavest | Spark, Blue449, and Performics, and backed by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is dedicated to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

About the Performance COE:

The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing education.

Overview:

The Vice President, Social is a key thought leader and expert in the Paid Social space, serving all Publicis Media agencies. We ask that you have a proven ability to showcase strategic thought leadership and development of tactical best practices. You should have an understanding of all major paid social platform capabilities and the ability to translate complex technical concepts to non-technical audiences. We need someone who loves to take on obstacles, collaborate across agency teams, and has a strong POV with the ability to identify needs and build solutions.

This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Vice President is able to define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.

Responsibilities:

• Lead Paid Social content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.

• Understand the Paid Social space to deliver against business outcomes, including shoppable components within social.

• Curate first-to-market solutions – inclusive of paid social activation support, collateral development, and testing frameworks

• Identify and document FAQs, automating responses to common agency questions

• Develop ad hoc content based on custom requests from agency teams and reactions to relevant marketplace changes

• Build relationships with Publicis Media agency executives and media channel leads

• Manage day-to-day priorities for a team of social activation experts

• Develop roadmaps and build thought leadership collateral for social strategy and activation

• Own cross-functional relationships to collaborate on solutions priorities

• Lead account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media

• Identify clients that are candidates for priority solutions and help with stewarding clients into best-in-class landing pads

• Oversee assessments and guide agency teams on recommendations

• Stay informed about industry trends and advise on the use of new ad formats, technologies, channels, platforms, etc. based on agency, industry, and client prioritie

• 10+ years’ experience in paid social media, with an emphasis in activation (minimum 5 years trading experience)

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications

• Extensive familiarity and past experience with paid media strategy and activation

• Verbal, visual and written communication skills

• Have self-esteem, composure, and polished presentation skills to attend and lead meetings

• Passionate about working in a fast-paced environment

• Experience with major platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments

• Extensive experience in campaign management and optimization across Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok and PMD’s like 4C MediaOcean, Amobee, and Sprinklr.

• Advanced knowledge of 3P measurement capabilities and restrictions in primary partners

• Precise with the ability to coordinate projects across multiple teams and functions

• Ability to describe complex concepts in a clear manner

• Advanced content development skills with extensive PowerPoint experience

• Accuracy on all projects, with an expectation for high quality of work every time

• Team-oriented, approachable and viewed as a mentor to others

• (+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large datasets, analyzing reporting and identifying trends

• (+) Experience leveraging PacVue, Kenshoo or other commerce platforms

Compensation Range:$143,000 -$225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

All your information will be kept confidential according to EEO guidelines.